Connect to the world of agrifood innovation.

In this evoke^AG. podcast episode we an innovative collaboration and dive into how ag industries are bridging the adoption gap when it comes to agtech, chatting with Dr Louise Brown, CEO and Founder of HydGene, and New South Wales farmer Stuart Tait.

What do you get when Australia’s top agtech innovators collaborate, rather than compete? Solutions that make beef production easier, more productive, and more profitable.

AgriWebb, Farmbot, Cibo Labs, Pairtree, and Optiweigh share how they’re working together to give beef producers more bang for their agtech buck.

Harriet Mellish’s daughters are too young to understand the concept of an event – instead she tells them she’s off to a show. And she’s not wrong; building a successful event requires a production element, it needs to engage the audience and spotlight a talented cast.
Here, the General Manager, Global Innovation Networks, AgriFutures Australia, shares what she’s learned from attending several agrifood tech and innovation events in four continents over the past year – and why there are aspirations for the AgriFutures evoke^AG. 2025 program to be the greatest ‘show’ of all.

It tastes questionable and comes in a smaller can than Coke, even though it’s double the price. Yet last year Red Bull made close to USD$11 billion. Why? Because its founder didn’t ask the question, “What is the market for this product today?” Rather, it was created for an imagined future in an entirely new market category. Dan Schultz, agribusiness psychotherapist, shares why in agribusiness today, we need to ensure that we are asking ourselves and our customers the right questions.