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Dan Shultz

Dan Shultz

Agribusiness psychotherapist

Author: Ag Done Different

Dan Schultz is an agribusiness psychotherapist who works with agricultural companies to think differently about their business and their approach to it. He serves as a marketing leader and advisor to retailers, cooperatives, manufacturers, agtechs, and others across the global ag value chain, helping them to frame, name, and claim their unique market advantage.
Subscribe to Dan’s weekly newsletter, Ag Done Different, for insights and strategies to stay ahead in the agricultural industry.

The power of a question in agriculture

It tastes questionable and comes in a smaller can than Coke, even though it’s double the price. Yet last year Red Bull made close to USD$11 billion. Why? Because its founder didn’t ask the question, “What is the market for this product today?” Rather, it was created for an imagined future in an entirely new market category. Dan Schultz, agribusiness psychotherapist, shares why in agribusiness today, we need to ensure that we are asking ourselves and our customers the right questions.

Insights
25 Sep 2024

Why bold decisions and extreme choices matter in agriculture

Dan Schultz, agribusiness psychotherapist, shares why he believes much of what we have in agriculture today can be compared to the open-concept office – boring and ineffective. Is it just a market filled with a lot of “something” that no-one thought to ask whether it was worth making in the first place? And how do we ensure we stand out, rather than fading into obscurity?

Insights
21 Aug 2024