Customer is king with Andrew Bate and Brad Jones
This episode explores the dynamics between startups and customers—successful strategies, pitfalls, and why customer-centricity drives lasting success.
Jocie and Andrew Bates’ SwarmFarm has been leading the charge in agriculture’s approach to robotics for over 14 years not just in Australia, but overseas.
And Andrew attributes much of that success to working closely with their clients, such as Western Australia’s Brad Jones.
In this episode we’re exploring the relationship between the startup and their customer – what works, what hasn’t and why businesses that put their customers at the forefront of their business strategies leads to success.
Jocie and Andrew Bates’ SwarmFarm has been leading the charge in agriculture’s approach to robotics for over 14 years not just in Australia, but overseas.
evokeᴬᴳ⋅ 2026 will be held on Tuesday 17 February and Wednesday 18 February 2026 at the Melbourne Convention and Exhibition Centre. evokeᴬᴳ⋅ is powered by AgriFutures Australia and funded by the Australian Government, Platinum Partner Elders and Host State Partner, Agriculture Victoria.
Tickets are now on sale at evokeag.com