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Catching every drop: How the evokeAG. 2025 Startup Program helped WaterPearls turn evaporation into opportunity

Applications are now open for the evokeAG. 2026 Startup Program. For startups ready to scale, this is your chance to showcase solutions to investors and industry leaders. Just ask Canadian startup RHST Industries, who turned a single conversation at Startup Alley into on-farm trials for their breakthrough water-saving technology. Applications close Friday, 24 October 2025 at 5.00pm AEDT.

Insights
29 Sep 2025

The impact measurement trap: when good metrics go bad

In the race to fund agri-food tech, well-meaning questions like “How many jobs will this create?” are quietly killing momentum. But what if the most transformative startups aren’t the ones with big headcounts — yet? Here, Tenacious Ventures’ Maddie Mitchell and Sarah Nolet unpack the hidden traps of early-stage impact measurement, and why Australia’s agtech sector is uniquely positioned to lead with long-term vision. From emissions blind spots to the timing trap, they argue that real impact takes patience, and the courage to wait.

Insights
24 Sep 2025

Latest news & insights

Meet the contributors

Ros Harvey evokeAG. Studio Podcast

Farmers of all shapes and sizes know the benefits of monitoring their environment – whether that be the state of the soil, weather patterns, water quality or recognising optimal conditions to plant and harvest.

Nitza Kardish evokeAG Podcast

With the world’s population growing, land and water resources becoming more and more stretched, and a changing climate, many are concerned that traditional agricultural methods won’t be able to meet the needs of the future.

Mark Allison evokeAG Studio Podcast

Mark Allison was appointed Elders CEO and Managing Director in May 2014, after serving as Executive Chairman and Chairman of Elders Limited. He has extensive experience spanning 35 years in the agribusiness sector.

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Headshot of Emily Malone

Emily Malone

Regional and rural journalist and communications professional

Wagga Wagga, New South Wales

Casey Dunn

Director | Grow Strategic Communications

Orange, NSW

Judy Kennedy

Judy Kennedy

Journalist | Judy Kennedy Media

Menzies Creek, VIC