Agribusiness Archives - evokeAG.

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#Agribusiness

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How the drive for more sustainable production is bringing growers tailored solutions

One’s a household name in agriculture and brings 185 years of experience to the table. The other boasts a deep-seated knowledge of soil health and is a leading consultant and provider of precision farming services in Australia. An ongoing partnership between Elders and Precision Agriculture Pty Ltd is helping farmers across Australia achieve their goals of improved nutrient use and more sustainable production.

Nine surprising celebrities and brands invested in the ag sector

Dyson doesn’t usually spring to mind when you think of agriculture. With its argument starting flatpacks, Ikea doesn’t either. And Justin Timberlake? Didn’t see that coming. Yet some of the most recognised names in business and entertainment have invested in agriculture, either for personal passion, environmental causes, profit – or all three. Meet nine brands, celebrities and businesses you wouldn't expect to have ventures in agriculture but do.

Data, technology and tackling the four Cs

Four interwoven challenges: climate, COVID-19, conflict, and cost have disrupted agrifood supply chains and led to skyrocketing costs for farm inputs, all set amongst fears for global food security and the transition to a decarbonised economy.

M.J. Bale and Sea Forest Create World-first Carbon Neutral Wool

A quick disclosure — I love M.J. Bale suits. I was married in one, and most items in my wardrobe that aren’t workwear bear its label. The popularity of the Australian menswear brand shouldn't mean that it needs to worry about things like ethical clothing or sustainability, which have become selling points with consumers. It speaks to the morality of the clothier that it does. After becoming Australia’s first carbon-neutral fashion brand in 2021, the tailors to farmers, footballers and the top end of town have partnered with Sea Forest, an environmental technology company based in Tasmania, to further decarbonise their business by attacking the gassiest part – the sheep that produce the wool.

Co-designing a vibrant legacy for the Goulburn Valley

Davi La Ferla of Sensand Technologies, a key partner in the NorVicFoods project, speaks about the possible innovations set to rejuvenate Victoria’s Hume region and why human-centered and tech-enabled solutions will help maximise business outcomes. 

Insights
15 Jun 2022

Global exports and the green ‘basket fillers’

It will come as a surprise to nobody, that European consumers are looking for more sustainable food and fibre products – this is a global trend. Justin Webb, AgriWebb, breaks down why this is a great opportunity for Australian farmers to claim a global advantage using ‘ground truth’ data.

Insights
4 Mar 2022

AgriWebb empowers producers to capture maximum value

In this episode we speak to Justin Webb, Co-Founder and Executive Chairman of AgriWebb, on how the farm management technology is supporting farmers to share their sustainability stories to global consumers – and earn premium prices for practices backed by verified data.

Insights
3 Mar 2022

A bumper harvest and new approach to workforce supply

A career in agricultural machinery sales and an after-work hobby led to Will Mitchell founding a burgeoning labour hire startup. WorksForYou matches university students and young athletes with casual, unskilled roles and recently played a major role in helping farms in New South Wales and ACT finish one of Australia’s biggest harvests in history.

Insights
2 Mar 2022

Agronomeye: The 360-view to help farmers turbocharge business

An Australian agritech startup is giving farmers a bird’s eye view of their farm, with a digital model so precise that it can optimise on-farm decision-making – and unlock additional value by enhancing business and natural capital transactions. With Microsoft and CSIRO on board, the sky’s the limit for Agronomeye.

News
3 Feb 2022
growAG image man in field with drone

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