#Agribusiness

What happens when big money gets behind big ideas?

Geopolitical tensions, COVID-related constraints and unprecedented supply chain impacts have forced entire industries to reshape how they do business.

A quick disclosure — I love M.J. Bale suits. I was married in one, and most items in my wardrobe that aren’t workwear bear its label. The popularity of the Australian menswear brand shouldn't mean that it needs to worry about things like ethical clothing or sustainability, which have become selling points with consumers. It speaks to the morality of the clothier that it does. After becoming Australia’s first carbon-neutral fashion brand in 2021, the tailors to farmers, footballers and the top end of town have partnered with Sea Forest, an environmental technology company based in Tasmania, to further decarbonise their business by attacking the gassiest part – the sheep that produce the wool.

From paddock to plate and each step along the supply chain, Harvest Road is transforming its approach to animal welfare and sustainability. With significant investments across its premium beef, aquaculture and horticulture businesses, Harvest Road CEO, Paul Slaughter shares their bold vision to becoming a global agrifood leader.

In this Humans of Agriculture x evoke^AG. collab podcast, Oli Le Lievre speaks with Anna Speer, the Managing Director of Woolworths' red meat business, Greenstock and evoke^AG. 2023 speaker.

Davi La Ferla of Sensand Technologies, a key partner in the NorVicFoods project, speaks about the possible innovations set to rejuvenate Victoria’s Hume region and why human-centered and tech-enabled solutions will help maximise business outcomes. 

It will come as a surprise to nobody, that European consumers are looking for more sustainable food and fibre products – this is a global trend. Justin Webb, AgriWebb, breaks down why this is a great opportunity for Australian farmers to claim a global advantage using ‘ground truth’ data.

In this episode we speak to Justin Webb, Co-Founder and Executive Chairman of AgriWebb, on how the farm management technology is supporting farmers to share their sustainability stories to global consumers – and earn premium prices for practices backed by verified data.

A career in agricultural machinery sales and an after-work hobby led to Will Mitchell founding a burgeoning labour hire startup. WorksForYou matches university students and young athletes with casual, unskilled roles and recently played a major role in helping farms in New South Wales and ACT finish one of Australia’s biggest harvests in history.

This week we speak to Agronomeye, an Australian agritech startup, giving farmers a razor-sharp 3D view of their farm using ultra-high-resolution imagery to create a groundbreaking farm-scale ‘digital twin.’