#Food trends

Food and agriculture, like no other industry, has a profound impact on the health of people and the planet. The cost of not looking ahead and being thoughtful about the accumulative effect of your business on the future is far higher than in most non-food industries.

In industries like technology, constant product and experience reinvention is par for the course and expected by its consumers. In food, legacy FMCG especially, products that succeed tend to stay the shame. How does this culture of maintaining the status quo in food product innovation have implications for the future of food? 

Globally renowned food innovation expert, Mike Lee observes the top four consumer trends and the opportunity areas for farmers to take charge in designing solutions that will help shape the future of food, which he believes is currently led by ‘celebrity chefs’.

Angeline Achariya can see many possibilities for food and agribusinesses to collaborate and co-create not just new product innovations but new business models.