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Insights

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Nine surprising celebrities and brands invested in the ag sector

Dyson doesn’t usually spring to mind when you think of agriculture. With its argument starting flatpacks, Ikea doesn’t either. And Justin Timberlake? Didn’t see that coming. Yet some of the most recognised names in business and entertainment have invested in agriculture, either for personal passion, environmental causes, profit – or all three. Meet nine brands, celebrities and businesses you wouldn't expect to have ventures in agriculture but do.

Insights
24 Jan 2024

Eitan Dan on change, horoscopes, and the bus tour that rolled CropX into Australia

Eitan Dan tells us he’s a Gemini – and that means he loves change. Whether it’s a new career, a move halfway across the world, or a pivot in direction for farming technology. Eitan is the Managing Director of CropX New Zealand and has previously led mega projects in intelligence and for homeland security, as well as serving as a Lieutenant Colonel of Israel Defence Forces. He shares the highs for CropX since they exhibited in Startup Alley at AgriFutures evokeAG. 2023, his thoughts ahead of appearing in the new Scaleup Station at evokeAG. 2024, and why the little things matter – like farmers and their big fingers.

Insights
24 Jan 2024

Creating a collaborative agrifood tech investment landscape in Australia: Opportunities and challenges in 2024

2023 was a very challenging year for the startup world. Across the board, the number of deals, speed of investment, valuations, and totals invested all saw a downturn. Uncertainty ran high. Conservatism pervaded. It was tough for investors and startups alike. Here Sarah Nolet, Managing Partner, Tenacious Ventures and speaker at evokeAG. 2024 explores what startups need to scale in 2024, the paths to returns, and what the influx of international investors means for agrifood tech in Australia.

Insights
19 Jan 2024