Insights

The push for Australian farmers to have the right to fix their own machinery has been in the headlines since a leading manufacturer reached a deal with farmers in the United States of America in 2021. Andrew Cooke and Andrew Skinner argue ‘the right to repair’ shouldn’t just apply to farm tools like tractors and headers, but also to data. They say while few producers are also technologists, every producer deserves to control and re-use their own data.

Developing innovative solutions and technology to make agriculture easier, more profitable, or sustainable is one thing, but getting farmers to use it is often a challenge. A new initiative by Farmers2Founders (F2F), is focused on breaking down the critical barriers to agtech adoption by putting the farmer first, building connections and removing some of the risk.

In this evokeAG x Humans of Agriculture collaboration podcast, with Oli Le Lievre, Oli chats with Dr Penny Schulz, who never thought she'd end up working in ag. Now the owner of a beef and sheep farm in Field, in the Coorong region of South Australia, listen to Penny talk about the trajectory of her career, and how her home state is becoming the epicentre of agritech innovation.

This week we bring you an episode with Dan Winson, Co-Founder and CEO of dynamic agritech company Zetifi. Dan and Zetifi have been part of the evokeAG story since the beginning, and have made the most of the opportunities and connections established through the evoke^AG. community.

Our global food system has a long history of evolution – responding to the changing needs of the global population. But "Are we evolving fast enough?"