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You can't ask that: Are country people fuelling the city-country divide?

At evokeAG 2025, no topic was off-limits. In the second instalment of our You can’t ask that series, we asked industry leaders to grapple with an uncomfortable question: Is rural sledging of city folk fuelling the city/ country divide?

Saddle up for their take on whether we’re the ones burning bridges – and how we can repair them.

Insights
6 Jun 2025

Innovation uncut: 7 hard truths about agtech success (and failure)

Behind every flashy product launch is a slow grind of trial, error, and the occasional flop. At evokeAG. 2025, leaders from the pork, beef and fisheries industries stripped back the spin to share what it really takes to embed technology in agriculture.
Here, they share 7 essential truths about what makes agtech stick (or stall).

Insights
30 May 2025
Explore a world of agrifood innovation opportunities.
Visit growAG.

Latest news

Make it waterproof: opportunities for agtech in the ocean’s blue economy

Australia has the third largest marine area in the world and the ‘blue economy’ already contributes more than $81 billion* to the nation’s bottom line. And like land-based agriculture, there’s increasing pressure for the sustainable use of ocean resources for economic growth and to produce food and energy, while conserving the ecosystem.

Insights
14 Apr 2023

Turning data into better decision-making

There’s a wealth of innovative technology at a farmer’s fingertips, and plenty more on the way. But how do farmers make sense of all the data available generated from this technology and choose the right tools to run their businesses? What is holding farmers back from taking up this new technology and what does industry or government need to do to assist?

Insights
29 Mar 2023

Expert panel shows opportunities for SynBio in Australian agrifood sector

Australian diners will soon have the option to tuck into a piece of meat grown from animal cells in a laboratory rather than a paddock. Synthetic biology, or SynBio, is also helping to engineer ingredients for plant-based proteins, design crops for fuel production, and the development of insecticides with the help of bespoke microbes.

Insights
28 Mar 2023

Data, technology and tackling the four Cs

Four interwoven challenges: climate, COVID-19, conflict, and cost have disrupted agrifood supply chains and led to skyrocketing costs for farm inputs, all set amongst fears for global food security and the transition to a decarbonised economy.

Insights
13 Mar 2023