At evokeAG 2025, no topic was off-limits. In the second instalment of our You can’t ask that series, we asked industry leaders to grapple with an uncomfortable question: Is rural sledging of city folk fuelling the city/ country divide?
Saddle up for their take on whether we’re the ones burning bridges – and how we can repair them.
In a packed breakout session at evokeAG. 2025, three industry leaders joined 200 delegates to workshop how farming with nature could unlock agriculture’s next productivity leap. But we need to change some things first.
Behind every flashy product launch is a slow grind of trial, error, and the occasional flop. At evokeAG. 2025, leaders from the pork, beef and fisheries industries stripped back the spin to share what it really takes to embed technology in agriculture.
Here, they share 7 essential truths about what makes agtech stick (or stall).
Limited budgets, inconsistent definitions and no regulation - BloombergNEF’s Hugh Bromley explains challenges of using regen ag to meet emission reduction targets.
Developing agritech is one thing, getting farmers to use it is another - tips for collaborating with industry to deliver better products and boost on-farm adoption.
This week we bring you an episode with Dan Winson, Co-Founder and CEO of dynamic agritech company Zetifi. Dan and Zetifi have been part of the evokeAG story since the beginning, and have made the most of the opportunities and connections established through the evokeAG. community.
Grain production is a global game with those embracing efficiencies and technologies having the edge. Not only is now the time to catch up to the rest of the world when it comes to AgTech, it’s an opportunity for Australian grain growers to move markedly ahead.
With the regulatory tail winds phasing out the use of fossil-based products, alternative materials such as mushrooms, prawn shells and potatoes for packaging will increasingly present opportunities for farmers. The key to economic viability will be having the supply chain and processing facilities in place, says Oli Madgett.
In a digital and data-heavy world, producers can find it difficult to isolate meaningful information and translate it into profitable decision-making. It’s a challenge that Co-Founder and CEO of Bitwise Agronomy Fiona Turner, experienced at her own vineyard, ‘Jinglers Creek’ in Tasmania and something she set about to change. Using expertise in technology development and artificial intelligence (AI), Fiona helps growers capture data that accurately estimates horticultural crop yield, enabling better management.
