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Food Tech's Reality Check

A hard look at where food tech actually stands in 2025, not where pitch decks promised it would be. This essay maps six major categories, vertical farming, cultivated meat, ghost kitchens, plant-based proteins, precision fermentation, and personalized nutrition, tracking which are finding commercial traction, which remain stuck burning investor capital, and which are quietly being abandoned. The analysis reveals a pattern: the technologies that survived weren't the ones that tried to replace existing food systems, but the ones that learned to integrate with them.

Insights Agrifood tech
12 Dec 2025

evokeAG. 2019 Revisited: Where Are We Now?

In this insightful reflection, Mike Lee revisits the bold predictions made at evokeAG. 2019, exploring how the food industry has evolved over the past six years. From the rise of food as a form of identity, to the divergent paths of plant-based meat and the corporate embrace of regenerative agriculture, Mike examines the forces shaping our food systems today.

Insights
26 Nov 2025

How agtech adoption is reshaping the future of food

A decade ago, few could have imagined running a farm from anywhere other than the paddock. Or taking a well-earned break from it, confident that livestock were fed and crops were watered. Today, producers can do both, with agtech tools that monitor production systems and provide real-time insights to mitigate risk and optimise yield.

Insights
20 Nov 2025
Explore a world of agrifood innovation opportunities.
Visit growAG.

Latest news

Data-driven decisions: artificial intelligence paves the way for accurate crop yield estimates for berry and grape growers

In a digital and data-heavy world, producers can find it difficult to isolate meaningful information and translate it into profitable decision-making. It’s a challenge that Co-Founder and CEO of Bitwise Agronomy Fiona Turner, experienced at her own vineyard, ‘Jinglers Creek’ in Tasmania and something she set about to change. Using expertise in technology development and artificial intelligence (AI), Fiona helps growers capture data that accurately estimates horticultural crop yield, enabling better management.

Insights
6 Feb 2023

How to make the most of evokeAG. 2023

It’s been a while since we’ve all been in the one room, and your event “fitness” probably isn’t what it used to be. So, to help you make the most of evokeAG. 2023: Down to Earth, we've pulled together a list of must-dos. Over two days, 125+ change makers and thought leaders in agrifood technology from eight nations will guide 1,600 attendees through the trends, challenges, and opportunities that will shape the future of food and agriculture.

Insights
6 Feb 2023

Repurposing waste for global impact with Julia & Jordy Kay

In this evokeAG x Humans of Agriculture collaboration podcast, with Oli Le Lievre, Oli speaks to Julia and Jordy Kaye, Co-Founders of greatwrap, a Victorian based startup creating a biodegradable alternative to petroleum-based plastic wraps using potato waste to replace plastic cling wrap in kitchens and on industrial pallets.

Insights
16 Jan 2023