Startup Alley - evokeAG.

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Perth 2024

Startup Alley

evokeAG. Startup Alley, powered by Syngenta, is set to make a return at evokeAG. 2024 in Perth on 20-21 February 2024. This dynamic platform serves as a launchpad for both local and international startups to present their groundbreaking innovations. It’s a stage where technology and innovation converge to tackle the pressing global challenges within our food system.

Thanks to the valued partnership with Syngenta, this showcase will feature 40 innovative businesses (these include those selected to participate in Culinary Capital and the AgriFutures AgXelerate program). Together, they will unveil their transformative solutions to the diverse audience of evokeAG. delegates over the course of the two day event.

Applications are now open for Startup Alley and close on Monday, 23 October 2023. 

A shot of the crowd at evokeAG 2023

Startup Demo

 evokeAG. 2024 Perth event will introduce an exciting addition to Startup Alley with the demo area. Ten selected companies will have the opportunity to showcase their technologies in real time, providing live demonstrations and immersive experiences for delegates across the two-day event. This interactive element will enhance engagement and allow startups to exhibit the practical applications of their innovations, further driving investment and partnership opportunities. The Startup Demo amphitheater will be located within the Exhibition Hub and will provide startups with a stage and screens, and will take place during the evokeAG. program breaks.


Who can apply?

Startup Alley is open to both Australian and international agrifood tech startups, however you must meet the following criteria:

  • Must be a registered business (can be registered internationally)
  • Must have an exceptional agrifood tech and/or innovation product to show at the event
  • Innovation must be solving local and/or global agricultural challenges
  • Previous evokeAG. Startup Alley participants are eligible to apply, however they must demonstrate how their business has evolved since last exhibiting at the event
  • Must have read and understood the evokeAG. Startup Program Terms & Conditions.

What are we looking for?

  • Exceptional innovation and technology: Startups and scaleups must demonstrate exceptional technologies and solutions that have the potential to revolutionise the agrifood sector. Their innovations should address global challenges and contribute to positive change in the industry. The focus sectors include but are not limited to agritech, foodtech, spacetech, climatetech, and sustainability. Companies must be able to demonstrate how their technology has an Exceptional Edge over others in the market.
  • Stage of development: Companies should be in the early to growth stages of development. This includes startups and scaleups that have a minimum viable product (MVP) or proof of concept and are actively seeking commercialisation or scaling opportunities. Preference may be given to companies with a clear roadmap for product development, market penetration, and growth.
  • Market potential: Applicants must demonstrate a strong market potential for their innovations. This includes a clear understanding of the target market, customers, and competitive landscape. Startups should provide evidence of market demand and the potential for scalability and profitability. 
  • Demonstrable impact: Startups should showcase how their innovations contribute to positive change in the agrifood sector. This could be through improving sustainability, increasing efficiency, enhancing food safety, addressing food security, or driving environmental and social impact.
  • Global reach: The program is open to both local and international startups. Companies from all geographical locations are encouraged to apply, as long as their innovations have the potential to make a meaningful impact on the global agrifood sector. 

What will you receive?

  • 1 x startup station at evokeAG. 2024: Each participating company will receive one dedicated station within the Startup Alley exhibition area. The branded station will provide power, desk space for product displays allowing startups to showcase their innovations effectively. 
  •  2 x evokeAG. 2024 tickets: Each company will be provided with two full-access tickets to the two-day evokeAG.  2024 event.  
  • 2 x evokeAG. Welcome Event tickets: The evokeAG. Welcome Event will be held at the Royal Perth Yacht Club on Monday, 19 February 2024. This event offers an exclusive opportunity to connect with fellow delegates and Startup Alley participants in a relaxed and social setting. The Welcome Event serves as a valuable networking platform.
  • 2 x Founders Lunch invitations: Join the Startup Alley cohort at the evokeAG. Founders Lunch on Thursday, 22 February in Perth for an opportunity to wind down and connect with your fellow cohort over a casual long lunch.  
  • 3 x nights’ accommodation: To ensure a seamless experience for participating companies, the program will cover the cost of three nights of accommodation for two team members. The accommodation will be conveniently located near the event venue, providing startups with a comfortable and convenient stay during the evokeAG. 2024 event. Companies will need to pay their own airfares and transfers.  
  • Featured on growAG.: Each participating company will be featured on the AgriFutures growAG. platform – a premier online resource that showcases innovative agrifood tech and innovation. This comprehensive resource connects industry stakeholders, investors, and potential partners with our startups.
  • evokeAG. Startup Alumni: By participating in Startup Alley, each company becomes a member of the evokeAG. Startup Alumni. This program offers post-event support initiatives, including access to sponsorship opportunities for agrifood tech events and mentorship opportunities. Being part of the alumni community provides ongoing support and networking opportunities for continued growth and development.


  • Monday, 18 September 2023: Applications open at 9.00am AEST
  • Monday, 23 October 2023: Applications close at 11.59pm AEDT
  • Thursday, 9 November 2023: Successful participants advised
  • Monday, 4 December 2023: Public announcement
  • Monday, 19 February 2024 : Bump-in for Startup Alley
  • Tuesday, 20 February – Wednesday, 21 February 2024: evokeAG. 2024
  • Thursday, 22 February 2024: Founders Lunch.
Naio technologies representative talking to a delegate at evokeAG 2023

Apply now

Applications open Monday, 18 September 2023 and will close at 11.59pm AEDT on Monday, 29 October 2023.

If you have any further questions about the application process or evokeAG. Startup Program, please contact Dallas Pearce. evokeAG. Manager via [email protected].