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Catching every drop: How the evokeAG. 2025 Startup Program helped WaterPearls turn evaporation into opportunity

Applications are now open for the evokeAG. 2026 Startup Program. For startups ready to scale, this is your chance to showcase solutions to investors and industry leaders. Just ask Canadian startup RHST Industries, who turned a single conversation at Startup Alley into on-farm trials for their breakthrough water-saving technology. Applications close Friday, 24 October 2025 at 5.00pm AEDT.

Insights
29 Sep 2025

The impact measurement trap: when good metrics go bad

In the race to fund agri-food tech, well-meaning questions like “How many jobs will this create?” are quietly killing momentum. But what if the most transformative startups aren’t the ones with big headcounts — yet? Here, Tenacious Ventures’ Maddie Mitchell and Sarah Nolet unpack the hidden traps of early-stage impact measurement, and why Australia’s agtech sector is uniquely positioned to lead with long-term vision. From emissions blind spots to the timing trap, they argue that real impact takes patience, and the courage to wait.

Insights Impact
24 Sep 2025

Agtech’s hardest problem isn’t tech, it’s translation

Australia invests nearly $3 billion each year in agricultural R&D and boasts world-class research capabilities. Yet, we rank last among OECD countries for business collaboration with research institutions — leaving a persistent gap between groundbreaking discoveries and real-world innovation.
Here Tenacious Ventures’ Adam Taylor and Sarah Nolet unpack why this disconnect exists and share practical ways to bridge the gap. From misaligned incentives and cultural differences to examples of successful collaborations, they explore what it will take to turn Australia’s research advantage into commercial impact.

Insights
10 Sep 2025

Taking flight: How the evokeAG. 2025 Startup Program helped Drone-Hand soar

“Being part of evokeAG. 2025 gave us exposure to not just industry, but investors and everyone in between,” says Edward Barraclough of Drone-Hand, which used evokeAG. 2025 to secure trials, partnerships, and customer interest ahead of its commercial launch. The 2026 Startup Program gives agritech founders the same opportunity: a prime exhibition spot, and direct access to the people who can help scale your business. With applications now open, Edward is encouraging other agritech founders to take the leap.

Insights
2 Sep 2025

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Why free childcare at evokeᴬᴳ 2026 is more than a perk — it’s a statement

Innovation in agrifood isn’t just about robotics, AI, or climate-smart tech. It’s also about how we design spaces that reflect the realities of the people driving change. Here Harriet Melish, General Manager for Global Innovation Networks at AgriFutures Australia, explores why free, on-site childcare at evokeAG. 2026 is a deliberate move toward inclusion — not just for parents, but for a more equitable agrifood innovation ecosystem.

Catching every drop: How the evokeAG. 2025 Startup Program helped WaterPearls turn evaporation into opportunity

Applications are now open for the evokeAG. 2026 Startup Program. For startups ready to scale, this is your chance to showcase solutions to investors and industry leaders. Just ask Canadian startup RHST Industries, who turned a single conversation at Startup Alley into on-farm trials for their breakthrough water-saving technology. Applications close Friday, 24 October 2025 at 5.00pm AEDT.

Insights
29 Sep 2025

The impact measurement trap: when good metrics go bad

In the race to fund agri-food tech, well-meaning questions like “How many jobs will this create?” are quietly killing momentum. But what if the most transformative startups aren’t the ones with big headcounts — yet? Here, Tenacious Ventures’ Maddie Mitchell and Sarah Nolet unpack the hidden traps of early-stage impact measurement, and why Australia’s agtech sector is uniquely positioned to lead with long-term vision. From emissions blind spots to the timing trap, they argue that real impact takes patience, and the courage to wait.

Insights
24 Sep 2025

Agtech’s hardest problem isn’t tech, it’s translation

Australia invests nearly $3 billion each year in agricultural R&D and boasts world-class research capabilities. Yet, we rank last among OECD countries for business collaboration with research institutions — leaving a persistent gap between groundbreaking discoveries and real-world innovation.
Here Tenacious Ventures’ Adam Taylor and Sarah Nolet unpack why this disconnect exists and share practical ways to bridge the gap. From misaligned incentives and cultural differences to examples of successful collaborations, they explore what it will take to turn Australia’s research advantage into commercial impact.

Insights
10 Sep 2025

Taking flight: How the evokeAG. 2025 Startup Program helped Drone-Hand soar

“Being part of evokeAG. 2025 gave us exposure to not just industry, but investors and everyone in between,” says Edward Barraclough of Drone-Hand, which used evokeAG. 2025 to secure trials, partnerships, and customer interest ahead of its commercial launch. The 2026 Startup Program gives agritech founders the same opportunity: a prime exhibition spot, and direct access to the people who can help scale your business. With applications now open, Edward is encouraging other agritech founders to take the leap.

Insights
2 Sep 2025

10 reasons to secure your early bird ticket to evokeAG. 2026

Innovation waits for no one, and neither do early bird tickets. AgriFutures evokeᴬᴳ., the largest showcase of agrifood technology and innovation in the Southern Hemisphere, is returning to Melbourne on 17–18 February 2026. Early bird tickets are available now – but close this Sunday, 28 September 2026. Here’s why you should act fast.

News evokeAG. 2026
27 Aug 2025

Beyond the funding winter: Australia's agtech opportunity

Venture capital is drying up, and agtech startups are feeling the chill. But Australia’s agtech sector is not just weathering the storm - it’s quietly building a more resilient, better-aligned future. Here, Tenacious Venture’s Maddie Mitchell and Sarah Nolet explore why now might be the most strategic time to invest in agtech, and how Australia’s unique trajectory could be its greatest strength.

Insights
26 Aug 2025

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Headshot of Emily Malone

Emily Malone

Regional and rural journalist and communications professional

Wagga Wagga, New South Wales

Casey Dunn

Director | Grow Strategic Communications

Orange, NSW

Judy Kennedy

Judy Kennedy

Journalist | Judy Kennedy Media

Menzies Creek, VIC