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Startup resources

We have compiled vauable articles, publications, podcasts and videos in one easy place for you to find, learn and discover. The resources here will be a live database updated with new resources for your use.

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2021 evokeAG. Startup Network Handbook

This handbook has been developed to help build collaborations and connections between founders and farmers, and the general agricultural community. The handbook includes information on all of our nine founders who participated in the program including UVP's, what they are looking for and contact details.
Handbook by AgriFutures
15min read

AgFunder Request for Investment Review

Interested in having AgFunder as an investor? Based in Silicon Valley, AgFunder is a new kind of venture capital firm built on proprietary technology and a global ecosystem of over 85,000 subscribers. They invest in exceptional and bold founders who are committed to building the next generation of agrifood technology companies that will transform the food system. They are one of the most active agrifood tech investors in the world and mentor network represents some of the most successful executives and founders in the industry. Check out their portfolio to see some of the amazing companies they've invested in.
Application form by AgFunder

AgriWebb’s investor journey to the UK

Fifth-generation livestock farmer and AgriWebb co-founder, Justin Webb shares his tips and tricks about launching an Australian startup, how to access capital in complex economies and why knowing your market is everything.
Article and video by evokeAG.

AgTech...So What?

Stories of innovators working at the intersection of agriculture and technology.
Podcast by Agthentic

Airtree's open source investor list 2020

Airtree begun a crowd sourced list of investors in Australia for the technology startup ecosystem in 2017, and keeps the list reguarly updated. This database is a valuable tool for founders to bookmark to use as a fundraising resource. The list includes VC funds, angel investors, accelerators, grants and venture debt funds.

Australian Agritech Association

The Australian AgriTech Association is an open and inclusive membership-based association established to foster a world-class agritech ecosystem and help create a prosperous future for Australian agrifood innovation.

Australian Investment Council Open Source Seed Financing Templates

Across the globe, thousands of venture financing transactions are closed on an annual basis. The intention of these templates is to help streamline the development of specific investment documentation through use of a standardised and consistent set of seed financing agreements. These open source seed financing documents can provide a well-informed starting point for parties involved in the provision or receipt of seed financing for a small, early stage business. The documents can also play a helpful role in providing entrepreneurs with guidance on how an early round of seed financing is often structured. The documents contain a number of detailed drafting notes to explain important legal and commercial concepts to the user.
Templates by the Australian Investment Council

AWS Activate

AWS Activate provides startups with a host of benefits, including AWS credits*, AWS support plan credits, and training, to help grow your business. Activate benefits are designed to give you the right mix of tools and expert support so you can succeed with AWS while optimizing performance, managing risk, and keeping costs under control.
Website by Amazon Web Services

evokeAG. Podcast

The evokeAG. Podcast is the Asia Pacific’s agrifood tech community. Our Podcast features global leaders, industry experts with the latest in innovation, startup and investment that is impacting farm-gate output and the food-supply chain.


As Australia emerges from its Covid-induced slumber what does the future look like for the companies that will reignite the economy? From the makers of Please Explain, Bondi Badlands and Pheobe’s Fall comes Futurepreneur, a new podcast in partnership with Optus that will talk to the people building the future of the Australian economy about the challenges they faced in their business journeys. From hiring and firing, to convincing people to invest, overcoming self doubt and maintaining momentum when they've achieved success, Futurepreneur takes you inside the life of a startup. Hosted by Australia’s most respected business journalists including John McDuling, Zoe Samios, Charlotte Grieve, Dominic Powell and Amelia McGuire, Futurepreneur is must-listen for anyone who wants insight into Australia's leading business minds.
Podcast by The Age & Sydney Morning Herald

Grassroots Series: Are you solving a real problem?

The agricultural industry is facing many challenges. We need to feed a growing population; we need to do so sustainably and have fewer natural resources to do it with. We also know that technology will play an essential role in empowering those in our agrifood system to address these challenges. So what are the first steps you need to take to build an agrifood tech business that will shape our future food system? Learn more here.
Video by Cicada Innovations and evokeAG.

Grassroots Series: Distribution and sales

Your technology is only worthwhile when someone is using it. Having a clear path to market is just as important as the technology itself. As most of your customers probably don’t live in capital cities, there are a different set of hurdles that require scaling in regional areas. In this video we will consider the challenges you’ll be faced with when launching your solution regionally. We’ll then chat to industry experts who will shed light on the next phase of distribution — the global market.
Video by Cicada Innovations and evokeAG.

Grassroots Series: Don't skip the legal stuff

When it comes to navigating the legal aspects of launching your startup, we’ve got you covered. We’re going to cover the basics to make sure you start off on the right foot — from different corporate structures to shareholders agreements and all the way down to the key legal documents you’ll need for employees and advisors, we’re going to take you through step-by-step. By watching this video, you’ll learn some of the common legal mistakes made by early stage companies, how to avoid them and what to do instead. We'll also run through the IP basics for startups and the different ways you can ensure your IP is secure.
Video by Cicada Innovations and evokeAG.

Grassroots Series: Getting tight with farmers

Farmers are just like any other business person. They will invest and adopt when the opportunity is greater than the cost. If you approach industry the right way, positive results will abound. In this video, Brooke Sauer will share with you her expertise on working with farmers, what to expect, what to be prepared to do and how to find ways to get connected. Speakers: - Brooke Sauer, IntellectAg - Duncan Abbey, Westonfence
Video by Cicada Innovations and evokeAG.

Grassroots Series: The art of empathy

Often when we venture out into the real world to talk to customers, we try to validate our own assumptions. We see ourselves as experts and sometimes miss valuable opportunities to be curious and truly understand the problems people across agriculture face. In this video you will learn about the importance of empathy and listening when you explore the problem space you think your solution will solve. Jane Cockburn, Founder of Kairos Now, will share what these concepts mean and will provide you with the tools and frameworks to help you apply to your own conversations with customers. Speaker: - Jane Cockburn, Kairos Now
Video by Cicada Innovations and evokeAG.

Grassroots Series: The fundamentals of funding

First up, Founder Ben Lee, CEO of InvertiGro, will paint a complete picture of how to get cash in the early stages. You'll learn the lingo and get an idea of the different types of capital available to startups - VC and angel funding, bootstrapping, crowdfunding, and government grants, among other modes. Next, we'll chat with Peter Huynh, Partner at Qualgro VC, to learn about how venture capital works and he'll share some tips to help when raising capital.
Video by Cicada Innovations and evokeAG.

Hatch Quarter Startup Playbook

Working on a new startup idea? Hatch Quarter has developed a Startup Playbook for you. You will learn useful techniques to get yourself established, find network directories, and hear from other international entrepreneurs like yourself, who have found success in Australia. This book takes you through the process of assembling your team, testing your ideas, the fundamentals of communicating and selling your idea.
Document by Hatch Quarter

Horizon scanning opportunities for new technologies and industries

This report is the culmination of two years’ work by the Queensland University of Technology, uncovering 39 unique emerging technologies with potential for game-changing impact on Australia’s rural industries. Many of the emerging technologies showcased have been identified by industry experts as having significant commercial impact and transferability from overseas or non-agricultural domains for use on Australian farms or within the agricultural value chain.
Publication by AgriFutures Australia

Intangible Matters Series: Commercialisation Bootcamp

In this session, we hear from Sarah Cross, Head of IP Strategy at multi-national, dairy cooperative Fonterra about how the company manages its intangible assets to maximise value throughout the commercialisation process. Sarah was joined by Michael Masterson, Managing Director at global intangible asset advisory, valuation and transaction firm EverEdge, who will share insights, case studies and practical advice on how to make money from your intangible assets.
Video by evokeAG. and EverEdge Global
1hr 21min

Intangible Matters Series: Going Global - Strategies for Success

When it comes to exporting, success or failure often comes down to two things. First, whether you can create an ‘unfair advantage’ or ‘competitive edge’ for your product or service that will transfer across markets; and secondly, how well you’ve done your due diligence (or pre-departure checks) on the markets you are moving into before you hit go on your strategy. In this session we’ll hear from Calvin Stead, CEO at Kelly Engineering, about his companies export journey and how it has built and protected its competitive edge as it has scaled internationally.
Video by evokeAG. and EverEdge Global
1hr 25min

Intangible Matters Series: Mitigating Risk

Understanding how intangible assets can be the weather forecast for your business The speed of innovation in agritech has never been faster – in fact, in many instances, Covid has expedited the innovation cycle and speed to market. However, a challenge for many companies is how you scale quickly, while at the same time making sure you have the right measures in place to protect your business and the intangible assets (such as data, brand, confidential information, systems and processes, customer and supplier relationships, software, code, patents, and trademarks) you create that underpin your competitive edge. This challenge is one that Gill Burke, Co-Founder and Director of Beta A2, a nutrition company making products from real Australian A2 protein milk, faced when she began scaling up to export globally. Corporate espionage, cyber-attacks, threatened litigation – Beta A2’s journey was littered with challenges, which sadly are not that uncommon.
Webinar by evokeAG. & EverEdge Global
1hr 26min

Intangible Matters Series: Valuing your 'secret sauce'

The insider’s guide to maximising yield and higher valuations. Hear from Ernesto Fernandez, General Manager and Chief Intangible Asset Officer at Rhino-Rack, a leading manufacturer and distributor of highly engineered automotive roof racks and roof-top accessories, about his experience in building value through intangible assets and how the company achieved its AU$255m sale to Clarus Corporation. Joining Ernesto will be Tyler Capson, Managing Director at global intangible asset advisory, valuation and transaction firm EverEdge, who will share insights, case studies and practical advice about how to achieve a robust, reliable, and defensible valuation that captures the value of all your assets.
Video by evokeAG. and EverEdge Global
1hr 31min

Open the Pod Bay Doors

There is a lot of activity in the Australian startup ecosystem. Ideas, talent, and money are all flowing into this sector at an unprecedented rate. This weekly podcast brings in-depth interviews with the best people making the biggest difference. It's brought to you by Ian Gardiner and Phaedon Stough, technology entrepreneurs helping to grow the startup sector in Australia and New Zealand. Ian and Phaedon co-founded Innovation Bay with a clear mission to help technology entrepreneurs succeed.
Podcast by Innovation Bay

Southeast Asia: Agritech opportunities for Australian startups

It’s hardly apples for apples when it comes to comparing farm sizes and consumer spending between Southeast Asia and Australia – but the opportunities for Aussie startups to explore ASEAN destinations for their agritech are growing.
Article by evokeAG.
5 min read

Startup Network: Growing an agrifood startup in Australia (recording)

In our first evokeAG. Startup Network online panel session, we sat down with industry experts to discuss funding and support opportunities available to agrifood startups in Australia from grants to accelerator programs. We also gave an overview of the Startup Network Program, and why startups should apply.
Webinar by evokeAG. & Agristart
1hr 25min

The power of good advice: East West Capital and Nanosoils work together

Gordon Black of East West Capital and Cong Vu of Nanosoils share their learnings from the Grassroots Series mentoring program, why the future is bright for Aussie startups with global investment on the rise – and why being open to change is key to growth.
Article by evokeAG.
5 min read


Wild Hearts is a podcast dedicated to sharing the real stories of founders - the passionate few taking giant leaps forward.
Podcast by Blackbird

Share your insights

Do you have a great resource to share or are you looking for something that you can’t find? Email [email protected] to have your resources added or to provide feedback.