Optiweigh - evokeAG.

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Productivity gains in the beef and sheep industries have been less than half of those for dairy and cropping for over 40 years. While dairy farmers get daily milk and animal health data and cropping farmers have gps yield maps, livestock producers struggle to get enough data on their key metric of animal weight. The problem is that weighing grazing livestock can never happen enough due to the time, labour and animal stress associated with taking the animals out of their paddock and to a set of yards to be weighed.


Optiweigh solves this problem of how to efficiently capture livestock weight data from the paddock. It is unique because it uses the concept of front-feet weighing in a mobile unit that can be quickly and easily set up in the paddock without any further infrastructure or animal training. With the help of a salt or molasses block as an attractant the animals simply weigh themselves, day after day. The data is sent to the cloud via low-cost satellite where Optiweigh’s algorithms turn this into real-time information that farmers are using for money-making decisions – and this is why it is now possibly Australia’s fastest growing livestock innovation.

Logo for Optiweigh
  • Founder/s

    Bill Mitchell

  • Year founded


  • Country


  • Raising capital


  • Event

    evokeAG 2022

  • Seeking


  • Identified through

    evokeAG. 2022

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