TruckTracker - evokeAG.

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Transparency during livestock transportation: transportation is stressful for livestock and impacts their well-being and value. When a single truckload of cattle can be worth between $150,000 to $500,000, it’s crucial to be able to monitor livestock journeys carefully. Transparency provides Livestock Producers, Transporters and Processors with assurance and peace of mind during this process.


Streamlined communication: By better connecting users, TruckTracker makes essential communication quicker and easier. Animal welfare – in-app Incident Reporting works as a communication and decision-making tool that facilitates a collaborative supply chain approach to managing animal welfare issues that may arise during transportation.


Real-time digital reporting systems: Whilst agriculture is still heavily reliant on paperwork, TruckTracker digitises information flows, providing automated reports and dashboards that simplify reporting and make audit time easy.

Supply chain traceability: TruckTracker provides Industry with the ‘missing piece of the puzzle’ to the Paddock-to-Plate provenance story.

Collect trucking route data: To provide the Government with more accurate and complete data to assist with road infrastructure upgrades and planning. TruckTracker is not trying to re-invent the wheel. It’s simply applying easy-to-use technology we’re already using in our lives to the livestock industry for its betterment.

Logo for TruckTracker
  • Founder/s

    Jack Travers

  • Year founded


  • Country


  • Raising capital

    AUD$1 million

  • Event

    evokeAG. 2022

  • Seeking

    Farm trial sites, Investment

  • Identified through

    Pitch in the Paddock - Beef Week & evokeAG. Startup Network

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