Matthew Pryor - evokeAG.

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Matthew Pryor Tenacious Ventures

Matthew Pryor

Tenacious Ventures | AgThentic | Australian Agritech Association

Melbourne, VIC

How do we turn technology into agricultural innovation in Australia? How do we use this innovation to tackle real world problems? How does one take an idea from light bulb to successful startup? One answer to these questions, according to Australian agtech pioneer Matthew Pryor, is by growing the partnership between venture capital and startups through accelerator programs and incubators. Matthew is doing just that.


Matthew Pryor is co-founder of Tenacious Ventures and a Partner at AgThentic. He was previously co-founder of Observant, an Australian agtech pioneer acquired by Jain Irrigation in February 2017. He was the founding chair of Rocket Seeder, a food & ag innovation accelerator, is currently chair of the Australian Government Agriculture 4.0 Task Force and is passionate about promoting Australian agri-food innovation globally.

Australian Agritech Association