#Agrifood startups

In this episode, we dive into the dynamics between startups and their customers; what strategies succeed, which ones fall short, and why prioritising customers at the core of business strategies drives lasting success.

Introducing Elizabeth Brennan, one of the brilliant hosts gearing up to infuse evoke^AG. 2025 with enthusiasm and fresh perspectives. Have you ever thought about what it takes to keep the energy flowing at evoke^AG.? In this Q&A series, we’re catching up with the four emcees who will bring the excitement to evoke^AG. 2025, on February 18-19 in Brisbane, Queensland. They’ll reveal their behind-the-scenes experiences and highlight what they enjoy most about the event, offering an insider’s view of the action.

Applications for the AgriFutures evoke^AG. Startup Program are now open, giving startups and scaleups the chance to rub shoulders, shake hands and sign on the dotted line with potential investors, partners, and customers at evoke^AG. 2025. For founders ready to step up, program manager Dallas Pearce shares six key tips for application success.

Investment in Australian agrifood tech remains relatively robust – even in the face of a global downturn. Meet eight upstream, climate-conscious innovations leading the way.

With the right intellectual property (IP) strategy, your smart new ideas and innovations in the agritech space can become powerful tools for growth, profitability, and industry leadership. Chris Bird, Principal, FPA Patent Attorneys shares the key steps to spotting your next big agritech breakthrough and starting the journey of turning it into an asset for your business.

In February 2024 David Smith and I announced a collaboration aimed at helping producers manage their grazing enterprise to build soil carbon. David is Co-Founder and CEO of Queensland-based Ceres Tag – pioneer of the world's first direct-to-satellite animal monitoring platform. And I am the Founder and MD of AgriProve, Australia’s largest soiltech carbon developer. 
We call it ‘Tags for Tonnes’ – and since launch, early adopters have provided feedback on the insights they’ve gathered, from mustering efficiency and stock theft reporting, to informed grazing rotations for land utilisation.  

With applications for the 2025 evoke^AG. Startup Program opening in September, we’re checking back in with past participants to find out where they are now – and what better place to start than our inaugural 2019 cohort?
In this final article of our series, evoke^AG. contributor Casey Dunn sat down with Hargol FoodTech founder and CEO, Dror Tamir, to hear why the Israeli innovator thinks locust protein is the B2B ingredient food manufacturers have been waiting for.
And how inadvertently reviving a 2,000-year-old tradition has unlocked a loyal B2C market, too.

Eighty-eight per cent of agrifood tech and innovation startups inhouse their grant writing. That may work when you’re first starting out, but you’ll likely quickly outgrow the late nights pulling an application together only to find you weren’t competitive. Done poorly, they’re a huge time drain. Camilla Roberts, CEO, SCALE IMPACT, shares how to tackle grant applications efficiently with greater chances of securing money fast.

So, you’ve identified that you have a smart new idea in the agritech space, and you want legal protection to stop others ‘trespassing on your territory’. Chris Bird, Principal, FPA Patent Attorneys breaks down the patent application process and how to protect your agritech innovation through a patent.

With applications for the 2025 evoke^AG. Startup Program opening in September, we’re catching up with past participants to find out where they are now – and what better place to start than our inaugural 2019 cohort?
In this second article of our series, evoke^AG. contributor Casey Dunn chatted with Farmwall Co-Founders Geert Hendrix and Indiana Rhind to hear how their social enterprise is using indoor farming to enhance corporate wellbeing.
And why – as we head towards 2030 – Farmwall is a compelling solution for corporations needing to make real impact on scope 3 emissions.

This week we bring you our evoke^AG. 2024 series with Olympia Yarger and Sally-Ann Williams joining our contributor Jayne Cuddihy in conversation, exploring everything from the deep tech sector in Australia, to the realities of being a female founder.

The self-described ‘spaceship of the cultured meat industry,’ Australia’s Vow has become only the third company in the world to bring a cell-based meat product to market. Its cultured quail has received the green light from Singapore’s food regulator, whetting the appetite of the world’s culinary elite.
Vow Founder and CEO George Peppou explains how the company based in Alexandria, New South Wales, went from founding to first sales in just five years – an unrivalled achievement in a segment where many spaceships crash back to earth.