#Innovation

With the right intellectual property (IP) strategy, your smart new ideas and innovations in the agritech space can become powerful tools for growth, profitability, and industry leadership. Chris Bird, Principal, FPA Patent Attorneys shares the key steps to spotting your next big agritech breakthrough and starting the journey of turning it into an asset for your business.

In industries like technology, constant product and experience reinvention is par for the course and expected by its consumers. In food, legacy FMCG especially, products that succeed tend to stay the shame. How does this culture of maintaining the status quo in food product innovation have implications for the future of food? 

Dan Schultz, agribusiness psychotherapist, shares why he believes much of what we have in agriculture today can be compared to the open-concept office – boring and ineffective. Is it just a market filled with a lot of “something” that no-one thought to ask whether it was worth making in the first place? And how do we ensure we stand out, rather than fading into obscurity?

This week we bring you our evoke^AG. 2024 series with Charlotte Weston and Justin Webb joining our contributor Jayne Cuddihy in conversation to break down the ins and outs of global sustainability requirements.

For 137-year-old Brownes Dairy, the secret to long term success is keeping it fresh. And being obsessed – in a good way – with what their customers want.

Dubbed “food’s Erin Brockovich” by Bloomberg and the New York Times, Robyn O’Brien is a globally renowned speaker and author on food innovation and entrepreneurship. Here Robyn observes the challenges our big, bold innovators must overcome to design solutions that will shape the future of our food systems.

Grand ideas to improve access to technology, international experience, and innovative approaches to improve the sustainability of farming, aquaculture and livestock, these are just some of the cutting-edge concepts that will be explored by Future Young Leaders at evoke^AG. 2024.

AgriFutures evoke^AG. is Asia Pacific’s premier agrifood innovation event is back in 2024 and is bringing a diverse group of individuals and organisations in Perth on 20-21 February 2024 to explore the exceptional edge of agrifood tech innovation. From farmers, to innovators, researchers, corporations, government agencies and investors – and everyone in between. It’s two days to check out cutting edge-technologies and disruptive business models – oh and did we mention you can forge partnerships with a network of cutting edge innovators? If that’s not enough to get your boss (or if you’re the boss YOU) over the line, here are the top six reasons you should book your ticket.

The agriculture sector is changing, and it’s changing fast. For farmers, this means unprecedented possibilities when it comes to technological innovations on-farm. But it also means navigating a space where noise, newness and the next best thing makes it more challenging to connect with the innovations and projects that can bring real-world, practical benefits to your individual business.

Biotechnology is changing the lens through which we understand biology, and in doing so is transforming our approach to health and nutrition. Here we explore four companies and innovative applications of this rapid developing field.

With the race on in Australia to explore more sustainable food production methods, global technology groups Bühler and Vyncke are backing local agribusinesses to fast-track innovation in fields such as complementary proteins, biomass, insects and beers.

We all want to innovate, but is that enough? What if the pace of innovation isn’t fast enough to save us from climate change or worse?