With the right intellectual property (IP) strategy, your smart new ideas and innovations in the agritech space can become powerful tools for growth, profitability, and industry leadership. Chris Bird, Principal, FPA Patent Attorneys shares the key steps to spotting your next big agritech breakthrough and starting the journey of turning it into an asset for your business.
Eighty-eight per cent of agrifood tech and innovation startups inhouse their grant writing. That may work when you’re first starting out, but you’ll likely quickly outgrow the late nights pulling an application together only to find you weren’t competitive. Done poorly, they’re a huge time drain. Camilla Roberts, CEO, SCALE IMPACT, shares how to tackle grant applications efficiently with greater chances of securing money fast.
So, you’ve identified that you have a smart new idea in the agritech space, and you want legal protection to stop others ‘trespassing on your territory’. Chris Bird, Principal, FPA Patent Attorneys breaks down the patent application process and how to protect your agritech innovation through a patent.
When it comes to exporting, success or failure often comes down to two things. First, whether you can create an ‘unfair advantage’ or ‘competitive edge’ for your product or service that will transfer across markets; and secondly, how well you’ve done your due diligence (or pre-departure checks) on the markets you are moving into before you hit go on your strategy.
As the saying goes “if you build it, they will come”. However, in the agritech sector, where value is often driven through innovative intangible assets, deployment is not necessarily the strategy that will create the highest return on investment.
People will only pay for what they cannot steal, according to EverEdge Managing Director, Michael Masterson who shares a wealth of experience in valuing intangible assets and helping businesses, like Rhino-Rack and infant formula and milk company Beta A2 – find their ‘secret sauce’ and how to keep it safe.
The insider’s guide to maximising yield and higher valuations. Join Ernesto Fernandez, General Manager and Chief Intangible Asset Officer at Rhino-Rack and Tyler Capson, Managing Director at EverEdge to find out how to value your 'secret sauce'.
Gordon Black of East West Capital and Cong Vu of Nanosoils share their learnings from the Grassroots Series mentoring program, why the future is bright for Aussie startups with global investment on the rise – and why being open to change is key to growth.
If you want to know more about the VC investment process and what documents you’ll need when raising capital, watch the final Grassroots Series session with Ben Lee, founder of InvestiGro and Peter Huynh, Venture Capitalist from Qualgro discuss their experiences.
