When it comes to exporting, success or failure often comes down to two things. First, whether you can create an ‘unfair advantage’ or ‘competitive edge’ for your product or service that will transfer across markets; and secondly, how well you’ve done your due diligence (or pre-departure checks) on the markets you are moving into before you hit go on your strategy.
As the saying goes “if you build it, they will come”. However, in the agritech sector, where value is often driven through innovative intangible assets, deployment is not necessarily the strategy that will create the highest return on investment.
People will only pay for what they cannot steal, according to EverEdge Managing Director, Michael Masterson who shares a wealth of experience in valuing intangible assets and helping businesses, like Rhino-Rack and infant formula and milk company Beta A2 – find their ‘secret sauce’ and how to keep it safe.
The insider’s guide to maximising yield and higher valuations. Join Ernesto Fernandez, General Manager and Chief Intangible Asset Officer at Rhino-Rack and Tyler Capson, Managing Director at EverEdge to find out how to value your 'secret sauce'.
Gordon Black of East West Capital and Cong Vu of Nanosoils share their learnings from the Grassroots Series mentoring program, why the future is bright for Aussie startups with global investment on the rise – and why being open to change is key to growth.
If you want to know more about the VC investment process and what documents you’ll need when raising capital, watch the final Grassroots Series session with Ben Lee, founder of InvestiGro and Peter Huynh, Venture Capitalist from Qualgro discuss their experiences.
Your technology is only worthwhile when someone is using it. Having a clear path to market is just as important as the technology itself. Learn some of the tips and tricks to scaling a startup in regional areas in our Grassroots Series virtual session 5, out now, created in partnership with Cicada Innovations' GrowLab.
What is empathy and why is it important in helping you build and scale your business? Join Jane Cockburn of Kairos Now in this Grassroots Series session to equip you with the tools to apply to your own conversations with customers.
What are the best ways to connect with growers and agronomists to pressure test your product or business idea? IntellectAg’s Brooke Sauer delves into the do’s and don’ts in this session of the Grassroots Series virtual session.
