Neil Varcoe - evokeAG.

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Neil Varcoe

Neil Varcoe

Writer, journalist and accidental farmer

Sydney, New South Wales

Neil Varcoe is a writer, journalist and technology executive with an unexpected side — he owns and operates a regenerative farm.


Warramba sits on 104 acres of native grassland in the Capertee Valley in the Greater Blue Mountains World Heritage Area. The farm blends traditional farming techniques with new ideas and technology. It’s also a luxury farm stay and fashion location.


He has worked at Rural Press (now Nine Entertainment), News Corp and the ABC, and launched social news startup Storyful in Australia. Most recently, Neil worked at Google, creating a world-first training program for newsrooms. The curriculum focused on building audience and revenue for news businesses of all sizes and at every stage. He presently splits his time between the city and a role in tech and the farm.


In his spare time, Neil is a Dad to daughter Molly, son Tom and a delinquent cattle dog named Mate. He drives a classic car and writes short stories. Neil is a first-generation farmer.

M.J. Bale and Sea Forest Create World-first Carbon Neutral Wool

A quick disclosure — I love M.J. Bale suits. I was married in one, and most items in my wardrobe that aren’t workwear bear its label. The popularity of the Australian menswear brand shouldn't mean that it needs to worry about things like ethical clothing or sustainability, which have become selling points with consumers. It speaks to the morality of the clothier that it does. After becoming Australia’s first carbon-neutral fashion brand in 2021, the tailors to farmers, footballers and the top end of town have partnered with Sea Forest, an environmental technology company based in Tasmania, to further decarbonise their business by attacking the gassiest part – the sheep that produce the wool.

6 Mar 2023

Connectivity solutions help drive business on remote WA cattle station

Jack Carmody is the manager of Prenti Downs, one of Western Australia’s largest and most remote cattle stations. Jack has created a system, supported by the nbn® network, that delivers high-speed Internet to the homestead — and allows him to monitor livestock in the most isolated pockets of his one-million-acre holding.

2 Nov 2022