Samantha Noon - evokeAG.

Use of cookies

The evokeAG. website uses cookies to enhance your experience and optimise site functionality.

Please refer to our Cookie Policy for more information on which cookies we use and how we collect and use your personal information through cookies

Skip to Content Skip to Navigation

Samantha Noon

AgriFutures Australia

Inverell, NSW

Samantha is a journalist and communications specialist with experience in agriculture, agrifood tech innovation and investment, sustainability, fashion and brand strategy. She holds a Bachelor of Creative Industries majoring in journalism and fashion, and studies in Sustainable Agriculture from Charles Sturt University.
Growing up in outback Queensland on a cattle and sheep station, gave Samantha a nuanced perspective of Australian agriculture – where she first began her career with Rural Press. She has since cultivated her writing repertoire as an editor, launched print and digital publications, and worked in the Middle East and Australia supporting brands, such as Amex, AgriFutures Australia, Qantas, Rabobank, NSW Farmers, Virbac, and Syngenta.
Now based in Inverell in regional New South Wales, Samantha takes great pleasure in sharing stories from around the world that urge the community to think deeply about our future food security and the pivotal role of innovation.

Learning from failure with James Madden, Flinders + Co.

Founder and Managing Director of Flinders + Co, James Madden shares his learnings about carbon neutral products and the path-to-market in the highly competitive shelves of major retailers and why embracing “failure culture” could lead to greater innovation and success for Australian startups.

31 Mar 2022

Stuart Austin: Data pays off in global carbon credit deal

Wilmot Cattle Co’s pioneering carbon credit deal with Microsoft has caught the attention of farmers, investors, corporates and everyone in between – proving that carbon farming can in fact be profitable, when measured. Stuart Austin shares his advice for others seeking to monetise their natural capital and reduce risk.

25 Feb 2021

Why investing in soil makes good business sense

Meet Tegan Nock, Australia’s golden girl for soil health and co-founder of Orange-based startup, Soil Carbon Co. Tegan is empowering farmers to boost soil carbon, using microbial technology, which could help sink billions of tonnes of carbon and offers a tradeable commodity.

14 Oct 2020

What is impact investing and why it's not charity

Too often founders are fixated with “making a difference” whether it be social or environmental and miss the mark on delivering the financial returns that every investor expects. So how do you find the right balance and meet your customer’s needs?

16 Sep 2020