evokeAG. 2020 - Future Young Leaders - Genevieve Griffin-George - evokeAG.

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evokeAG. 2020 - Future Young Leaders - Genevieve Griffin-George

“I envision the agriculture industry to be the industry that future generations aspire to work in, create innovations for and work collectively to help optimise the industry.”

Genevieve Griffin-George is the Founder of PICMI, a cloud based software that simplifies the employment process and makes the task of finding and hiring seasonal staff easy. The idea of the business came about after her father was in a tractor accident three years ago and she had to take leave and step up and run her family kiwifruit orchard in New Zealand. She gained firsthand experience in the difficulties growers and farmers face when trying to find, process and on-board seasonal staff.

There had to be a better way and Genevieve decided to do something about it. Genevieve grew up living overseas with her family and brings a global perspective and cultural understanding to her work. Before starting PICMI Genevieve worked at PwC as a consultant creating experiences that had real impact on people, processes, culture and strategy, and draws on these skills to make making a positive difference to agricultural sector.”

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