Farm to arm fashion: how innovation is driving sustainability on the runway - evokeAG.

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Farm to arm fashion: how innovation is driving sustainability on the runway

Socially conscious consumers are increasingly demanding sustainable fashion, driving companies to innovate greener forms of fibre production.

RELATED: M.J. Bale and Sea Forest Create World-first Carbon Neutral Wool

Facilitated by Samantha Noon, Sea Forest’s Sam Elsom, M.J. Bale’s Jonathan Lobban and R.M. William’s Angela Winkle explored how innovation is driving sustainability within the fashion industry.

Here Sam and Jonathan explain how Sea Forest and M.J.Bale are partnering to create net zero clothing – including the world’s first carbon neutral three-piece suit. While Angela shares how iconic Australian brand R.M. Williams is integrating sustainability into its supply chain through its ‘Regenerative Bootprint’; via responsible sourcing of fibres and materials, as well as growing their circular system for boots, including ongoing product takeback, refurbishment and recycling programs.


evokeAG. 2023 examined how global agrifood innovation and tech intersect to drive change for our food, farmers, and the natural resources which sustain them. 

Save the date for evokeAG. 2024 on 20-21 February 2024 in Perth, Western Australia. In the meantime catch up on the other conversations about sustainability, climate resilience and the role of agtech in meeting those challenges from evokeAG. 2023 here.

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