Five reasons evokeAG. is a must for any agrifood tech startup - evokeAG.

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Five reasons evokeAG. is a must for any agrifood tech startup

Will you be exhibiting, pitching or attending any agritech conferences in 2024? The upcoming calendar provides many opportunities to explore – but there’s one event that’s highlighted, booked and blocked out in my calendar.

By Hamish Munro, Pairtree Intelligence co-founder

The 2023 Findex National Agritech Sector Survey Report shows that over 30% of agritechs had not attended conferences or industry events. Yet all three levels of agritech respondents who had shared a positive impact. It seems like a no brainer. 

The AgriFutures evokeAG. 2024 event is on 20-21 February at the Perth Convention and Exhibition Centre are on sale now. If you still need convincing, here are five reasons why it’s an unmissable event for any agrifood tech startup.

1. Work on your business, not in your business

All businesses demand time to think about challenges and opportunities? That’s hard to do within the intensity of the day-to-day.

evokeAG. provides space and inspiration to work on solving business problems – and inspires new ideas and practices that can transform your business.

PairTree Intelligence at evokeAG

Hamish Munro (left), founder of Pairtree Intelligence.

2. The network effect

In tech, we talk a lot about ‘network effects’. It refers to the mechanisms within a product or business that amplify its value with each new user, positively impacting the experience for all users.

As the network expands and becomes more interconnected, its overall value to each user increases exponentially. Simply put, the more users, the better the product.

The same can be said of social or professional networks – the more people you know from various fields and disciplines, the more likely you are to succeed.

RELATED: Collaboration and connection to tackle challenging on-farm connectivity

3. Two days to set you up for the year ahead

evokeAG. provides the latest news and innovation in the agrifood sector – direct from the people leading the change.

You don’t need to stay on top of every trend and change. evokeAG. brings it all together over two days, leaving you feeling inspired. There’s also the chance to discuss it all with a crowd of equally enthusiastic participants over lunch or as you sample the delights of Western Australia’s exceptional produce at Festival of Food, and the sideline events.

RELATED: Sideline but not sidelined: The evokeAG. 2024 sideline events you don’t want to miss

4. From commercial successes to bleeding-edge innovation

evokeAG. showcases technology that is blue sky to commercially available, along with companies that are set to disrupt the industry and change the game forever.

The conference allows you to see, speak and listen to the innovators changing the sector and the new businesses and technologies building the future today.

5. Most importantly, it provides direct access to investors

One of the strengths of evokeAG. is its ability to draw in audiences, strategic partners and investors who might not ordinarily have agritech on their radar.

RELATED: Big money and big ideas as global venture capitalists talk investment in agrifood

evokeAG. provides a global platform for agriculture, opening doors for unconventional investments in the sector. It can be a challenging for channel partners and investors to directly access the vast array of opportunities within the sector. Without putting too fine a point on it, being part of this group of premier tech companies speaks volumes for your business. It could be just the break you need.


For more information about evokeAG. 2024, and to purchase tickets, visit:

If you’re a startup interested in attending, please contact [email protected] for a discount code. AgriFutures Australia is encouraging delegates to secure their tickets, flights, and accommodation early to avoid disappointment.

This unique, cross-sector, international event brings together thought leaders and change-makers in agriculture, food manufacturing, research, innovation, investment, and policy to build connections for a more resilient, productive, and profitable agricultural sector and value chain.

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