Grassroots Series session one: Are you solving a real problem? - evokeAG.

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Grassroots Series session one: Are you solving a real problem?

How do you commercialise an idea that’s meeting a real market need? Cicada Innovations’ CEO Sally-Ann Williams does a deep dive with Dr Dharmica Mistry, Olympia Yarger and Dale Schilling, about their first steps on the startup journey. Together they’ll provide founders with a basic framework to test and validate their technology, along with tips and tricks to avoid the common pitfalls.

The agricultural industry is facing many challenges. We need to feed a growing population; we need to do so sustainably and have fewer natural resources to do it with. We also know that technology will play an essential role in empowering those in our agrifood system to address these challenges.

So what are the first steps you need to take to build an agrifood tech business that will shape our future food system? First up, Dr. Dharmica Mistry will talk through what you can do to test your idea and figure out if it has commercial legs. Dharmica went through this process nearly ten years ago when building her own game-changing biotech startup.

Founders face similar challenges when building their companies, so you’ll also hear from two founders that have a personal connection to the problem they’re solving. Cicada Innovations’ CEO will chat with them to uncover their first steps on the startup journey.


  • Dr Dharmica Mistry, Cicada Innovations
  • Sally-Ann Williams, Cicada Innovations
  • Olympia Yarger, GOTERRA
  • Dale Schilling, Hillridge Technology
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