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The food innovator's dilemma

In industries like technology, constant product and experience reinvention is par for the course and expected by its consumers. In food, legacy FMCG especially, products that succeed tend to stay the shame. How does this culture of maintaining the status quo in food product innovation have implications for the future of food? 

Insights Agrifood
28 Aug 2024

Holy Locust!: Alternative protein that’s heaven sent

With applications for the 2025 evokeAG. Startup Program opening in September, we’re checking back in with past participants to find out where they are now – and what better place to start than our inaugural 2019 cohort?
In this final article of our series, evokeAG. contributor Casey Dunn sat down with Hargol FoodTech founder and CEO, Dror Tamir, to hear why the Israeli innovator thinks locust protein is the B2B ingredient food manufacturers have been waiting for.
And how inadvertently reviving a 2,000-year-old tradition has unlocked a loyal B2C market, too.

Insights
7 Aug 2024

More than just office yoga: Farmwall’s fresh approach to scope 3 emissions

With applications for the 2025 evokeAG. Startup Program opening in September, we’re catching up with past participants to find out where they are now – and what better place to start than our inaugural 2019 cohort?
In this second article of our series, evokeAG. contributor Casey Dunn chatted with Farmwall Co-Founders Geert Hendrix and Indiana Rhind to hear how their social enterprise is using indoor farming to enhance corporate wellbeing.
And why – as we head towards 2030 – Farmwall is a compelling solution for corporations needing to make real impact on scope 3 emissions.

Insights
26 Jun 2024
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What’s next for Australia’s plant-based meat market? Four predictions from Food Frontier’s State of the Industry report

Where once investment in plant-based meat innovation seemed unstoppable, it seemed the glaze had started to wear off. However, the Food Frontier 2023 State of the Industry report into the Australian industry paints a picture of evolution, growth and — ultimately — a strong future.
The Australian sector is maturing, beyond the buzzwords and bold promises, settling into the rhythm of a functioning industry. But change is afoot.

Insights
29 May 2024

Recipe please: The ‘base biscuit’ for farmer and community driven innovation

Guy Coleman, 29, is the youngest of three, equipping him with the innate ability to share everything perfectly evenly. A self-confessed geek, obsessed with agriculture who grew up dreaming of getting a Clauss Lexion harvester for his birthday (spoiler: it never happened). He’s also an advocate for building on the foundations to get agtech back to the fundamentals of farmer and community driven innovation.

Insights
30 Apr 2024

Cellular ag pioneer, Vow, makes history as the first Australian company to launch a cultured meat product

The self-described ‘spaceship of the cultured meat industry,’ Australia’s Vow has become only the third company in the world to bring a cell-based meat product to market. Its cultured quail has received the green light from Singapore’s food regulator, whetting the appetite of the world’s culinary elite.
Vow Founder and CEO George Peppou explains how the company based in Alexandria, New South Wales, went from founding to first sales in just five years – an unrivalled achievement in a segment where many spaceships crash back to earth.

Insights
21 Apr 2024

Five truths we need to spur Australia’s agrifood producers into faster action on carbon

Carbon is the currency of modern agriculture, so it’s no surprise that attendees at AgriFutures evokeAG. 2024 were keen to know how Australia’s ag sector can overcome its stubbornly slow adoption of low-carbon solutions. As we hurtle towards 2030 (D-Day for most decarbonisation pledges both in Australia and internationally) market and regulatory pressures to reduce GHG emissions are bearing down upon the agrifood supply chain. Despite the urgency to respond, Australian producers aren’t yet flocking to low carbon production.

Here, top academics, early adopters, and sustainable livestock feed innovators share their truths on why adoption is lagging, and how we can drive faster progress.

Insights
4 Apr 2024

Lobsters, artisan cheese and ‘exploding ingredients’: How these food innovators are pivoting to be price-makers not price takers

The price of fresh food and how the profits are shared along the supply chain from producer to check-out is under scrutiny, in both parliamentary and ACCC inquiries, in the media, and around the dinner table.
But how can fresh food producers pivot business models to get better outcomes? And what role does technology play in unlocking opportunities throughout the supply chain?

Insights
1 Apr 2024

Implementing innovation with impact

If global food waste were a country, it would be third largest emitter of greenhouse gases behind the United States of America and China. The scale of the problem is well quantified, and solutions exist, but for food systems entrepreneur and founder Abi Ramanan, barriers to implementation remain, and caution is needed as we embrace technologies like artificial intelligence.

Insights
11 Mar 2024
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Explore a world of agrifood innovation opportunities.

AgriFutures growAG. is the online marketplace for agrifood innovation. Explore, find and connect with expertise, research and investment opportunities from Australia and around the world in one, easy to use location.

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