Agritech adoption Archives - evokeAG.

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#Agritech adoption

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Nine surprising celebrities and brands invested in the ag sector

Dyson doesn’t usually spring to mind when you think of agriculture. With its argument starting flatpacks, Ikea doesn’t either. And Justin Timberlake? Didn’t see that coming. Yet some of the most recognised names in business and entertainment have invested in agriculture, either for personal passion, environmental causes, profit – or all three. Meet nine brands, celebrities and businesses you wouldn't expect to have ventures in agriculture but do.

‘Fertile ground’ New report shows challenges, opportunities and perspectives of agtech in Australia

At the intersection of innovation, sustainability and economic growth – agtech can help underpin the future of Australia’s food and fibre industries. But delivering this exceptional edge means on-farm adoption. A new report by evokeAG. 2024 partner, RSM Australia, recommends greater cooperation to increase awareness and education about innovative solutions. The RSM report unpicks the challenges and opportunities for the Australian agtech sector with insight from leading technology businesses.

The story telling power of agritech: how data is helping Macka’s Australian Black Angus Beef tell a story that’s worth hearing

Agritech tends to be defined as innovations that help farmers become more efficient, more profitable, and more sustainable. Beef producer, Robert Mackenzie, wants us to consider how it can help farmers become better storytellers. Here, we learn why the Managing Director of paddock-to-plate business, Macka’s Australian Black Angus Beef, is using agritech to capture, record and share the sustainability story with customers.

Insights
23 Jun 2023

The fringe benefits of agtech

The application of agtech is often positioned to improve operational efficiency, profitability and sustainability. But could this narrow definition be limiting the adoption of agtech on farm and in the supply chain?

Insights
3 May 2023

Don’t leave our farmers behind

Australian agriculture is in the early stages of a dramatic disruption and a subsequent transition. There is rapid innovation across the entire value chain, investment in developing and scaling world-changing technologies and solutions, and we’re setting bullish targets on sustainability and environmental measures. But are we running the risk of leaving our farmers behind? Here farmer, Farmers2Founders project manager and evokeAG. 2023 Future Young Leader, Matt Anderson urges the Australian agtech industry to not leave our farmers behind. 

Why on-farm sustainability measurement is worth the effort

Farmers are increasingly expected to share sustainability metrics with their supply chain, customers, consumers and others, and acquiring those metrics can be complicated and expensive. A panel discussion presented by evokeAG. 2023 Silver Partner CommBank, concluded that measurement is not only vital, but can deliver great opportunity on and off farm.

Collaboration the key to overcoming agtech adoption barrier on-farm

Developing innovative solutions and technology to make agriculture easier, more profitable, or sustainable is one thing, but getting farmers to use it is often a challenge. A new initiative by Farmers2Founders (F2F), is focused on breaking down the critical barriers to agtech adoption by putting the farmer first, building connections and removing some of the risk.

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