#Agritech adoption

Heechung Sung from the Clean Energy Finance Corporation shares insights on what investors want to see when it comes to supporting AgTech innovation.

Beanstalk AgTech will showcase eight innovators advancing to the second phase of its inaugural year of the Drought Venture Studio, using a new methodology to drive commercialising agtech investment innovation, at AgriFutures evoke^AG. in February 2025.

Collaboration and innovation are key to overcoming the challenges facing the world’s agricultural sectors. Eleven UK companies recently visited Australia with Innovate UK to create new connections at AgriFutures evoke^AG. on 20-21 February 2024 as part of an innovative program helping accelerate agritech solutions across the globe.

Former Australian Cropping Farmer of the Year and evoke^AG. 2024 panellist, Brad Jones champions farming at the intersection of economics and ethos. He shares the ethos that underpins Bungulla Farm and how he's utilising agtech to push down his cost curve, while driving a profitable, sustainable future.

Dyson doesn’t usually spring to mind when you think of agriculture. With its argument starting flatpacks, Ikea doesn’t either. And Justin Timberlake? Didn’t see that coming. Yet some of the most recognised names in business and entertainment have invested in agriculture, either for personal passion, environmental causes, profit – or all three. Meet nine brands, celebrities and businesses you wouldn't expect to have ventures in agriculture but do.

At the intersection of innovation, sustainability and economic growth – agtech can help underpin the future of Australia’s food and fibre industries. But delivering this exceptional edge means on-farm adoption. A new report by evoke^AG. 2024 partner, RSM Australia, recommends greater cooperation to increase awareness and education about innovative solutions. The RSM report unpicks the challenges and opportunities for the Australian agtech sector with insight from leading technology businesses.

Agritech tends to be defined as innovations that help farmers become more efficient, more profitable, and more sustainable. Beef producer, Robert Mackenzie, wants us to consider how it can help farmers become better storytellers. Here, we learn why the Managing Director of paddock-to-plate business, Macka’s Australian Black Angus Beef, is using agritech to capture, record and share the sustainability story with customers.

The application of agtech is often positioned to improve operational efficiency, profitability and sustainability. But could this narrow definition be limiting the adoption of agtech on farm and in the supply chain?

Australian agriculture is in the early stages of a dramatic disruption and a subsequent transition. There is rapid innovation across the entire value chain, investment in developing and scaling world-changing technologies and solutions, and we’re setting bullish targets on sustainability and environmental measures. But are we running the risk of leaving our farmers behind? Here farmer, Farmers2Founders project manager and evoke^AG. 2023 Future Young Leader, Matt Anderson urges the Australian agtech industry to not leave our farmers behind. 

Farmers are increasingly expected to share sustainability metrics with their supply chain, customers, consumers and others, and acquiring those metrics can be complicated and expensive. A panel discussion presented by evoke^AG. 2023 Silver Partner CommBank, concluded that measurement is not only vital, but can deliver great opportunity on and off farm.

Developing innovative solutions and technology to make agriculture easier, more profitable, or sustainable is one thing, but getting farmers to use it is often a challenge. A new initiative by Farmers2Founders (F2F), is focused on breaking down the critical barriers to agtech adoption by putting the farmer first, building connections and removing some of the risk.

In this evokeAG x Humans of Agriculture podcast, Oli Le Lievre chats with Dr. Penny Schulz, owner of a beef and sheep farm in Field, South Australia.