#Agritech adoption

Agritech tends to be defined as innovations that help farmers become more efficient, more profitable, and more sustainable. Beef producer, Robert Mackenzie, wants us to consider how it can help farmers become better storytellers. Here, we learn why the Managing Director of paddock-to-plate business, Macka’s Australian Black Angus Beef, is using agritech to capture, record and share the sustainability story with customers.

The application of agtech is often positioned to improve operational efficiency, profitability and sustainability. But could this narrow definition be limiting the adoption of agtech on farm and in the supply chain?

Developing innovative solutions and technology to make agriculture easier, more profitable, or sustainable is one thing, but getting farmers to use it is often a challenge. A new initiative by Farmers2Founders (F2F), is focused on breaking down the critical barriers to agtech adoption by putting the farmer first, building connections and removing some of the risk.

In this evokeAG x Humans of Agriculture collaboration podcast, with Oli Le Lievre, Oli chats with Dr Penny Schulz, who never thought she'd end up working in ag. Now the owner of a beef and sheep farm in Field, in the Coorong region of South Australia, listen to Penny talk about the trajectory of her career, and how her home state is becoming the epicentre of agritech innovation.

Ben Martin is a former Australian Young Farmer of the Year – but he’s not resting on his laurels. The North Queensland mango grower has imported French robots to improve the consistency of his product, and that’s just the start.

Pairtree Intelligence CEO and Founder, Hamish Munro is helping farmers streamline decision making through data centralisation, enabling a holistic view of the farm to visualise, compare and analyse information from multiple sources. From lamb marking to harvesting crops, Dubbo mixed farmer, Jack Cresswell says Pairtree is helping save time and deliver value on-farm.

Want to know how the National Farmers Federation Data Code is helping farmers and tech companies better navigate data governance? Oli Madgett speaks with Andrea Koch, the chair of the NFF Data Code working group, and Hamish Munro, CEO of PairTree Intelligence about this important issue.

Understanding the holistic role of agritech is vital for increasing adoption and ensuring a healthy return on investment for farmers. Australian agritech leader and Founder of Farmbot, Andrew Coppin shares his tips on what producers should be asking before adopting technology.

Listen to our Food Futurists x evoke^AG. podcast collaboration series with Andy Lowe, featuring Sarah Nolet, Co-Founder and Managing Partner of Tenacious Ventures as they explore the rise of digital agriculture.

South Australian grape grower, agritech founder and industry leader, Oli Madgett explores the nuances of the Australian Farm Data Code, and how agriculture can harness its value, and empower farmers to share their data safely and promote agritech adoption.