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The story telling power of agritech: how data is helping Macka’s Australian Black Angus Beef tell a story that’s worth hearing

Agritech tends to be defined as innovations that help farmers become more efficient, more profitable, and more sustainable. Beef producer, Robert Mackenzie, wants us to consider how it can help farmers become better storytellers. Here, we learn why the Managing Director of paddock-to-plate business, Macka’s Australian Black Angus Beef, is using agritech to capture, record and share the sustainability story with customers.

Insights
23 Jun 2023

How space tech scaleup Planet Labs is driving agricultural productivity

US space tech scaleup, Planet Labs’ fleet of approximately 200 mini satellites scan the Earth every day to provide daily high-resolution satellite imagery, and it’s arming landholders with the data to make more informed decisions. Farmer-owned co-operative, Organic Valley is reaping the rewards since teaming up with Planet Labs to develop a pasture mapping tool, that’s helped dairy farmers increase pasture utilisation by 20 per cent.

Insights
23 Nov 2022
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