#Labour

In this Food Futurists x evoke^AG. collaboration podcast, Andy Lowe speaks with Genevieve Griffin-George, a former evoke^AG. Future Young Leader and Founder of PICMI, a digital recruiting platform that helps speed up the process of hiring seasonal workers and takes the stress away from growers in managing the HR process.

California’s fruit and veg sector, renowned as the ‘salad bowl of the world’, offers agritech startups a sweet landing spot into the US market, with robotics and automation technology adopted at scale.

A new realm of automation and robotic technologies is upon us, where food is fast-tracked from harvest to supermarket with precision and care. Here we take a look at what’s in store for the agrifood sector.

Taking charge of the family’s New Zealand kiwifruit orchard, was unexpected for Genevieve Griffin-George but led to her developing PICMI, an online platform that links farmworkers and employers – with plans to go global.