Solving agrifood labour challenges with Genevieve Griffin-George

In this Food Futurists x evoke^AG. collaboration podcast, Andy Lowe speaks with Genevieve Griffin-George, a former evoke^AG. Future Young Leader and Founder of PICMI, a digital recruiting platform that helps speed up the process of hiring seasonal workers and takes the stress away from growers in managing the HR process.

Food Farm

Labour Horticulture Workforce Agrifood tech November 2022 Food Futurists

28 min listen

by Andy Lowe

The University of Adelaide

Adelaide, South Australia

View more contributions

Posted on 2 Nov 2022

Genevieve Griffin-George, evokeAG. 2020 Future Young Leader and Founder of PICMI.

In this episode, Andy and Genevieve explore the challenges of the agricultural sector’s seasonal workforce and discuss how digital technology is saving time in the HR cycle and integrating into an ecosystem of finance and systems applications, or with the aim of returning time back to producers and allowing them to ask questions of their systems they never knew they needed to know.

PICMI’s online tool reduces hiring time for growers by up to 70%, from application, contract, and right through to induction. Allowing growers to focus their valuable time elsewhere in their business.

It’s also a win-win for job-seekers, meaning they can find out more about the job before they apply and know in real time if they have been hired or not. This means less angst in having to wait days to find out if they’ve been successful in their application – that’s been the case in more of a traditional setting.

We hope you enjoy their conversation about PICMI, the benefits for seasonal workers and growers, and how the evoke^AG. 2020 Future Young Leader Program has shaped Genevieve’s journey and helped broaden her network as a startup.

You can get in touch with Andy Lowe, via his website or LinkedIn and listen to his Food Futurists or Eco Futurists podcasts.

Through the looking glass: How these innovators are harnessing biotechnology to transform health and nutrition

Biotechnology is changing the lens through which we understand biology, and in doing so is transforming our approach to health and nutrition. Here we explore four companies and innovative applications of this rapid developing field.

Food

6 Sep 2023

6 min read

Artificial Intelligence tech takes supply and demand efficiency to the next level for fresh produce

New Artificial Intelligence (AI) driven technology is optimising the supply chain for fresh and perishable products to deliver benefits to Australian growers and wholesalers. A new digital platform, developed by South Australian startup Optomni promises to reduce waste by up to 25 percent, maximising revenue and reducing the impact on the environment.

Food

1 Sep 2023

4 min read

Agtech in the west is aiming high and this start-up is a perfect example

Using technology to solve consumer concerns is nothing new in the 21st century. But two brothers from Geraldton in Western Australia have taken it to a whole new level, utilising blockchain expertise to track premium Australian food from the farm gate to its final destination in China – and facilitating sustainable, and global consumer interactions.

Food

4 May 2023

6 min read

Read

Calling agrifood tech innovators: Applications now open for 2024 evoke^AG. Startup Program

Agrifood tech startup and scaleup businesses are being given an opportunity to directly connect with potential investors and corporates, grow their networks, and expand their customer base at Asia Pacific’s premier agrifood tech event, AgriFutures evoke^AG. 2024.

Tech

18 Sep 2023

Farmers tapping into power of plants to help fuel renewable future

Rising fuel costs and the growing momentum towards net zero emissions are putting renewable energy sources on the radar for Australia’s diesel-dependant farmers.

Farm

6 Sep 2023

5 min read

Through the looking glass: How these innovators are harnessing biotechnology to transform health and nutrition

Food

6 Sep 2023

6 min read

Artificial Intelligence tech takes supply and demand efficiency to the next level for fresh produce

Food

1 Sep 2023

4 min read

Calling all ag educators: five reasons why you should add evoke^AG. to your professional development plan

Award-winning high school teacher Scott Graham, from Barker College in Sydney, is a leader in the field of agricultural education. In eight years, he’s helped more than triple enrollments of agriculture students at the College, is examining how to improve agriculture teaching at high school for his PhD and has picked up a Prime Minister’s Prize for Science. Here’s why he thinks that attending AgriFutures evoke^AG. is some of the “best professional learning that a teacher can do” and some tips for making the most of it.

Tech

1 Sep 2023

4 min read

Listen

Humans of Agriculture: 2023 Future Young Leader Malkah Lara-Muckenschnabl

When Future Young Leader Malkah Lara-Muckenschnabl stepped off the stage at AgriFutures evoke^AG. after presenting her vision to revolutionise recruitment in agriculture, her phone lit up with messages of congratulations and potential networks to bring that vision to life. In this Humans of Agriculture podcast with Oli Le Lievre, Malkah talks about her childhood on farms in South America, her innovative idea to break down the barriers between agricultural employers and employees, and how applying for the Future Young Leaders program was a risk worth taking.

Future

31 Aug 2023

Measurement and markets: empowering producers to make the most of natural capital

Farming in today’s economic climate is a battle between productivity and sustainability but what if there was a way for these two objectives to be achieved in tandem? Is it possible to grow economic prosperity at the same time as we diminish our carbon footprint? Could we revitalise Australia’s landscapes by the way we farm them? As it turns out, the answer lies in the hands of our farmers.

Farm

31 Jul 2023

5 min read

Highlights from evoke^AG. 2023

In this evoke^AG. 2023 podcast series you can hear from global change makers and thought leaders who examine how innovation and tech intersect to improve our agrifood sector. These conversations tackle some of the big challenges for our food, farmers and natural resources, exploring tech-savy solutions and opportunities to drive change.

Tech

6 Jun 2023

The fringe benefits of agtech

The application of agtech is often positioned to improve operational efficiency, profitability and sustainability. But could this narrow definition be limiting the adoption of agtech on farm and in the supply chain?

Farm

3 May 2023

4 min read