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Innovation, collaboration and persistence: the art of growing red meat market access

A joint effort by the red meat sector and government has delivered sought-after shelf-life extensions for vacuum-packed chilled sheepmeat and beef exports to key markets in the Middle East. However, innovative packaging and freight solutions are still required to extend shelf life of fresh sheepmeat carcase exports – which accounts for the bulk trade to the Middle East – to capture similar value and recover from the COVID-19 induced airfreight capacity crunch.

Insights
27 Oct 2021
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