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Why on-farm sustainability measurement is worth the effort

Farmers are increasingly expected to share sustainability metrics with their supply chain, customers, consumers and others, and acquiring those metrics can be complicated and expensive. A panel discussion presented by evokeAG. 2023 Silver Partner CommBank, concluded that measurement is not only vital, but can deliver great opportunity on and off farm.

Insights
13 Mar 2023

M.J. Bale and Sea Forest Create World-first Carbon Neutral Wool

A quick disclosure — I love M.J. Bale suits. I was married in one, and most items in my wardrobe that aren’t workwear bear its label. The popularity of the Australian menswear brand shouldn't mean that it needs to worry about things like ethical clothing or sustainability, which have become selling points with consumers. It speaks to the morality of the clothier that it does. After becoming Australia’s first carbon-neutral fashion brand in 2021, the tailors to farmers, footballers and the top end of town have partnered with Sea Forest, an environmental technology company based in Tasmania, to further decarbonise their business by attacking the gassiest part – the sheep that produce the wool.

Insights
6 Mar 2023

Should ‘Right to Repair’ apply to your farm’s data?

The push for Australian farmers to have the right to fix their own machinery has been in the headlines since a leading manufacturer reached a deal with farmers in the United States of America in 2021. Andrew Cooke and Andrew Skinner argue ‘the right to repair’ shouldn’t just apply to farm tools like tractors and headers, but also to data. They say while few producers are also technologists, every producer deserves to control and re-use their own data.

Insights
23 Feb 2023

Collaboration the key to overcoming agtech adoption barrier on-farm

Developing innovative solutions and technology to make agriculture easier, more profitable, or sustainable is one thing, but getting farmers to use it is often a challenge. A new initiative by Farmers2Founders (F2F), is focused on breaking down the critical barriers to agtech adoption by putting the farmer first, building connections and removing some of the risk.

Insights
19 Feb 2023