Repurposing waste for global impact with Julia & Jordy Kay - evokeAG.

Use of cookies

The evokeAG. website uses cookies to enhance your experience and optimise site functionality.

Please refer to our Cookie Policy for more information on which cookies we use and how we collect and use your personal information through cookies

Skip to Content Skip to Navigation

Repurposing waste for global impact with Julia & Jordy Kay

In this evokeAG x Humans of Agriculture collaboration podcast, with Oli Le Lievre, Oli speaks to Julia and Jordy Kaye, Co-Founders of greatwrap, a Victorian based startup creating a biodegradable alternative to petroleum-based plastic wraps using potato waste to replace plastic cling wrap in kitchens and on industrial pallets.

Humans of Agriculture x greatwrap

Oli speaks with Julia and Jordy about how an idea over a bottle of wine turned into a business that is set to shake up the plastic wrap industry.

The circular economy business has attracted serious interest from investors, raising a $24 million Series A round in July 2022, including an $11 million equity portion. The funding has helped great rap to launch into us and scale up production in Australia with a bio refinery capable of manufacturing 30,000 tonnes of wrap, making greatwrap Australia’s largest cling wrap manufacturer.

We hope you enjoy this conversation.

Learn more about the Humans of Agriculture podcast and read Oli’s stories, here. And if you’re interested in joining us at the Adelaide Convention Centre, South Australia on 21-22 February 2023 for the evokeAG 2023 Down to Earth event or partnering, find more details here, via

Read more news
Read more news