Nicolette Roberts - evokeAG.

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Nicolette Roberts

AgriFutures Australia

Wagga Wagga, NSW

Nicolette is a journalist, copywriter and storyteller, trained across digital and print platforms.

Raised in a tiny town on the NSW Mid North Coast, followed by wonderful experiences on remote cattle and sheep stations near Camerons Corner, then in the Gulf of Carpentaria, Nicolette combined her interest in regional Australia with her passion for writing to work as a journalist for Fairfax Media.

Following several years in journalism, she worked as a copywriter for peak bodies and lobby groups, agricultural entities, property businesses, not-for-profits and government agencies.

Today, as Manager, Content Producer and Editor for evokeAG. and growAG. she contributes to articles, interviews, the evokeAG. podcast, website, social media, monthly newsletters, and enjoys a chat more than ever.

Australian venture for Onside proves fruitful after wine industry win

A nice drop is in order for Onside after the Christchurch-based farm management app recently took out the AgTech and Digital category at the Wine Industry IMPACT Awards. The company was recognised for its ‘Track and Trace’ pilot project, which involved 90 winegrowers across four New South Wales (NSW) wine regions, putting its traceability technology to the test to improve biosecurity in various communities.

Insights
9 Feb 2024

Six tips to help you make the most of evokeAG. 2024

Things couldn’t get much warmer in the Southern Hemisphere and that can only mean one thing – AgriFutures evokeAG. 2024 is firing up for the fourth year. Are you heading west in less than two weeks? We’ve put together a list of must-dos to help you squeeze every drop out of evokeAG. 2024.

Insights
6 Feb 2024

How the drive for more sustainable production is bringing growers tailored solutions

One’s a household name in agriculture and brings 185 years of experience to the table. The other boasts a deep-seated knowledge of soil health and is a leading consultant and provider of precision farming services in Australia. An ongoing partnership between Elders and Precision Agriculture Pty Ltd is helping farmers across Australia achieve their goals of improved nutrient use and more sustainable production.

Insights
30 Jan 2024

Nine surprising celebrities and brands invested in the ag sector

Dyson doesn’t usually spring to mind when you think of agriculture. With its argument starting flatpacks, Ikea doesn’t either. And Justin Timberlake? Didn’t see that coming. Yet some of the most recognised names in business and entertainment have invested in agriculture, either for personal passion, environmental causes, profit – or all three. Meet nine brands, celebrities and businesses you wouldn't expect to have ventures in agriculture but do.

Insights
24 Jan 2024

Eitan Dan on change, horoscopes, and the bus tour that rolled CropX into Australia

Eitan Dan tells us he’s a Gemini – and that means he loves change. Whether it’s a new career, a move halfway across the world, or a pivot in direction for farming technology. Eitan is the Managing Director of CropX New Zealand and has previously led mega projects in intelligence and for homeland security, as well as serving as a Lieutenant Colonel of Israel Defence Forces. He shares the highs for CropX since they exhibited in Startup Alley at AgriFutures evokeAG. 2023, his thoughts ahead of appearing in the new Scaleup Station at evokeAG. 2024, and why the little things matter – like farmers and their big fingers.

Insights
24 Jan 2024