Elders and AgriFutures Australia announce three-year evokeAG. Platinum Partnership - evokeAG.

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Elders and AgriFutures Australia announce three-year evokeAG. Platinum Partnership

In a significant display of support for Asia Pacific’s premier agrifood tech event, AgriFutures evokeAG., Elders has announced it will remain as the event’s platinum partner for a further three years, through to 2026.

Mark Allison, Cathy McGowan, John Harvey

AgriFutures evokeAG. is a unique cross-sector international event that brings together thought leaders and change makers in agriculture, food manufacturing, research, innovation, investment, and policy to build connections for a more resilient, productive, and profitable agricultural sector and value chain.

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AgriFutures Managing Director, John Harvey said as the excitement starts to build for evokeAG. 2024, this is a great opportunity to not only celebrate the partnership with Elders, but also highlight agrifood innovation in Australia with a focus on the West Coast.

“We’re excited to be bringing evokeAG. to Western Australia for the first time, alongside our long term platinum partner Elders and the Government of Western Australia,” Mr Harvey said.

“As we stand at the edge of complex challenges in Australian agriculture, evokeAG. 2024 is poised to facilitate robust conversations on pivotal issues that demand innovative solutions, from feeding the world to addressing climate change and finite resource management.

RELATED: Go West: Perth announced as host city for AgriFutures evokeAG. 2024

“The partnership between AgriFutures Australia and Elders has stewarded evokeAG. into a global platform showcasing agricultural innovation and technology, and we thank them for their ongoing support. Since our inception in 2019, Elders has been by our side, and we’ve consistently expanded our horizons and pushed boundaries because of their support.”

John Harvey and Mark Allison at Elders head office

RELATED: Icon of Australian agribusiness – Elders – renews platinum partnership for AgriFutures evokeAG. 2023 event 

Now in its fourth year, the theme for evokeAG 2024 is ‘Exceptional Edge’ exploring the role agrifood tech innovation can play in shaping a sustainable future and unlocking the potential of technology and innovation to address challenges head-on.

Elders Managing Director and CEO, Mark Allison said evokeAG. is unlike anything else in the sector, helping connect producers with industry leaders and solutions that are working to build smart, productive, and profitable enterprises.

“Elders have been in partnership with AgriFutures since the inception of evokeAG. to help support and grow the event to become the region’s biggest, and most impactful, agrifood tech event. We are delighted to continue for the next three years,” said Mr Allison.

Mark Allison and John Harvey

“Farmers are under more pressure than ever to grow their production levels whilst investing in products and practices that make them more resilient to change and accountable to consumer demands. The conversations and information-sharing that take place at events like evokeAG. help to foster the future growth of new technologies and practices, whilst ensuring commercial viability and efficiency, and are critical for the continued success of the agricultural sector.”

RELATED: ‘The time is now’: Key insights from Elders CEO Mark Allison

The event, which continues to grow year-on-year, will, for the first time, take place at the Perth Convention and Exhibition Centre on 20–21 February 2024 and shine a spotlight on Western Australia.

For more information on evokeAG. 2024 and to purchase tickets, head to evokeag.com/2024.

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