#Sustainability

Elders CEO Mark Allison addressed evoke^AG. 2020 – just a few short weeks before the world went into lockdown – to talk farming trends and Australian agriculture’s target of building a $100 billion industry by 2030. As the Platnium Partner for evoke^AG. 2023 Mark reflects on the past two and a half years, and why he’s excited for evoke^AG. 2023 and the future of Australian agriculture.

When asked to think of activists, how many of us would imagine businesses? Entrepreneurial activism may not be today’s mainstream, but there are plenty of signs it’s a growing force for the future. Here global food futurist, Mike Lee explores how companies can better measure impact and increase the outcomes for people and planet – not just profit.

It will come as a surprise to nobody, that European consumers are looking for more sustainable food and fibre products – this is a global trend. Justin Webb, AgriWebb, breaks down why this is a great opportunity for Australian farmers to claim a global advantage using ‘ground truth’ data.

In this episode we speak to Justin Webb, Co-Founder and Executive Chairman of AgriWebb, on how the farm management technology is supporting farmers to share their sustainability stories to global consumers – and earn premium prices for practices backed by verified data.

In this episode we caught up with Mark Allison, the CEO of one of Australia’s largest agribusinesses, Elders. Mark spoke at evoke^AG. in Melbourne, back in 2020 – a time before Australia and the world were plunged into lockdown due to COVID-19. At the time, Australia had suffered one of its worst droughts on record and bushfires had ravaged large parts of the community.

The push to develop perennial wheats suitable for Australian conditions is gathering momentum. Delivering improved sustainability, on-farm profitability, and nutritional outcomes – perennial wheats have everyone from mixed farmers to artisan brewers and bakers excited.