Future Archives - evokeAG.

Use of cookies

The evokeAG. website uses cookies to enhance your experience and optimise site functionality.

Please refer to our Cookie Policy for more information on which cookies we use and how we collect and use your personal information through cookies

Skip to Content Skip to Navigation
Explore a world of agrifood innovation opportunities.
Visit growAG.

The power of a question in agriculture

It tastes questionable and comes in a smaller can than Coke, even though it’s double the price. Yet last year Red Bull made close to USD$11 billion. Why? Because its founder didn’t ask the question, “What is the market for this product today?” Rather, it was created for an imagined future in an entirely new market category. Dan Schultz, agribusiness psychotherapist, shares why in agribusiness today, we need to ensure that we are asking ourselves and our customers the right questions.

Insights
25 Sep 2024

Why bold decisions and extreme choices matter in agriculture

Dan Schultz, agribusiness psychotherapist, shares why he believes much of what we have in agriculture today can be compared to the open-concept office – boring and ineffective. Is it just a market filled with a lot of “something” that no-one thought to ask whether it was worth making in the first place? And how do we ensure we stand out, rather than fading into obscurity?

Insights
21 Aug 2024

Five unconventional (but necessary) ways to view the global sustainability challenge through a social lens

Youth climate rallies, rising costs of living, food insecurity and farmers taking tractors to the streets in protest. To solve the world’s environmental problems Dr Lewis Akenji, Managing Director of the Hot or Cool Institute, says we need to tackle social tensions first – and that means addressing food systems sustainability with a five-step approach for a future-fit agrifood culture.

Insights
3 Apr 2024

Cultural IP meets capitalism: How do we ensure Indigenous innovators share the benefit?

Indigenous people have lived in Australia and interacted with country for millennia. And over this period, they’ve developed knowledge systems which have been nurtured and passed down through generations. The Western world knows such knowledge systems as intellectual property (IP). But when Indigenous cultural IP and Western business models converge, how do we ensure shared benefit?
Here, Indigenous entrepreneurs and business leaders discuss the opportunities, risks – and tremendous importance – of sharing cultural knowledge with a modern world.

Insights
26 Mar 2024

Nine surprising celebrities and brands invested in the ag sector

Dyson doesn’t usually spring to mind when you think of agriculture. With its argument starting flatpacks, Ikea doesn’t either. And Justin Timberlake? Didn’t see that coming. Yet some of the most recognised names in business and entertainment have invested in agriculture, either for personal passion, environmental causes, profit – or all three. Meet nine brands, celebrities and businesses you wouldn't expect to have ventures in agriculture but do.

Insights
24 Jan 2024
growAG image man in field with drone

AgriFutures growAG.

Explore a world of agrifood innovation opportunities.

AgriFutures growAG. is the online marketplace for agrifood innovation. Explore, find and connect with expertise, research and investment opportunities from Australia and around the world in one, easy to use location.

Visit growAG.