When it comes to exporting, success or failure often comes down to two things. First, whether you can create an ‘unfair advantage’ or ‘competitive edge’ for your product or service that will transfer across markets; and secondly, how well you’ve done your due diligence (or pre-departure checks) on the markets you are moving into before you hit go on your strategy.
As the saying goes “if you build it, they will come”. However, in the agritech sector, where value is often driven through innovative intangible assets, deployment is not necessarily the strategy that will create the highest return on investment.
People will only pay for what they cannot steal, according to EverEdge Managing Director, Michael Masterson who shares a wealth of experience in valuing intangible assets and helping businesses, like Rhino-Rack and infant formula and milk company Beta A2 – find their ‘secret sauce’ and how to keep it safe.
The insider’s guide to maximising yield and higher valuations. Join Ernesto Fernandez, General Manager and Chief Intangible Asset Officer at Rhino-Rack and Tyler Capson, Managing Director at EverEdge to find out how to value your 'secret sauce'.
The legalities of launching a startup can be challenging, but skipping them isn’t an option. This session of the Grassroots Series provides founders with a step-by-step guide to building a solid foundation for their business, where you’ll learn about the common legal mistakes made by early stage companies, how to avoid them and what to do instead.
How do you commercialise an idea that’s meeting a real market need? Cicada Innovations’ CEO Sally-Ann Williams does a deep dive with Dr Dharmica Mistry, Olympia Yarger and Dale Schilling, about their first steps on the startup journey. Together they’ll provide founders with a basic framework to test and validate their technology, along with tips and tricks to avoid the common pitfalls.
Two leading Australian entrepreneurs looking to provide solutions to climate change and weather risk shared valuable insights about their startup journey in the first session of evokeAG.'s Grassroots Series, produced in partnership with Cicada GrowLab.
EverEdge Managing Director, Michael Masterson, gives us the lowdown on what intangible assets really are and how to find and value your company’s ‘secret sauce’ with SWAN Systems CEO, Tim Hyde.
