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How to make the most of evokeAG. 2025 coming to Queensland

Recipe: take a generous serving of a thriving and open local ecosystem. Add a hefty dash of a community hungry for innovation and solutions. Mix with passionate, open-minded people. What have you got? Queensland – the ideal place to host AgriFutures evokeAG. 2025 – and the perfect platform for Queensland organisations and innovators to now consider how they would like to be involved.  

John Harvey, Mark Durner and Lisa Hewitt, Anthony Ryan. AgriFutures Australia Managing Director John Harvey; The Hon. Mark Furner MP Minister for Agricultural Industry Development and Fisheries, and Minister for Rural Communities; Lisa Hewitt, State General Manager Queensland and Northern Territory (NT), Elders; and Anthony Ryan, CEO, Brisbane Economic Development Agency.

AgriFutures evokeAG. 2025 was officially launched last week alongside Host State Partner Queensland Government, Host City Partner Brisbane Economic Development Agency, and Platinum Partner Elders.  

Entrepreneurs, key agricultural stakeholder groups and senior Queensland and Local Government figures came together in Brisbane on Thursday 18 April to back the event. 

Speaking at the launch event, AgriFutures Australia Managing Director John Harvey said excitement is building, with agtech firms and ecosystem leaders already reaching out to determine how they can capitalise on evokeAG. 2025 coming to the Sunshine State.  

RELATED: Sideline but not sidelined: The evokeAG. 2024 sideline events you don’t want to miss 

“We’re now calling on Queensland organisations and innovators to consider how they might like to be involved and to work with the Queensland Government and AgriFutures team to make the most of the event and the international and national visitors to the state,” he said.  

“It could be as simple as attending AgriFutures evokeAG. or hosting innovation and farm tours, annual general meetings, board meetings, or sideline events.” 

Nurturing a flourishing agtech ecosystem across the Sunshine State 

The 2024 event held in Perth attracted more than 1,800 delegates from Australia and around the world.  

A rich sideline events program featured 40 workshops, tours and meetings that showcased Western Australian products, services, innovations and regional strengths, and explored opportunities and solutions to global agrifood and beverage supply chain challenges.  

Ranging from onsite demonstrations to three-day regional tours, the sideline events were held during the week of evokeAG. 2024 throughout Perth and its surrounding regions –  and now it’s Queensland’s time to shine. 

RELATED: evokeAG. Brisbane-bound in 2025  

Expressions of interest (EOI) to showcase Queensland’s agtech innovation ecosystem, alongside evokeAG. 2025, will open in less than a month. 

Julia Spicer, Queensland’s Chief Entrepreneur, will be hosting a ‘Team Queensland’ webinar on Tuesday 14 May to share more about opportunities to showcase Queensland agtech and innovation across the State and the EOI process. Head to Queensland’s AgTech portal to register. 

Queensland’s agritech innovation reputation goes global 

evokeAG. 2025 will be held on 18-19 February, bringing together the agrifood tech and innovation community from Australia and across the world. 

Over two days producers will share their experiences, entrepreneurs will showcase their technology and innovations, scientists will showcase their discoveries and global business leaders and industry experts will share their insights on the future. 

Acting Deputy Director-General of Agriculture Elton Miller said along with its global reputation for high-quality, sustainable agricultural products, Queensland is becoming recognised as a powerhouse for agtech innovation. 

People talking and smiling at the evokeAG launch event.

Entrepreneurs, key agricultural stakeholder groups and senior Queensland and Local Government figures came together in Brisbane on Thursday 18 April to celebrate the launch of evokeAG. 2025.

“A key action under the Queensland Government’s AgTech Roadmap is to showcase Queensland innovation at global agricultural innovation events and attract major conferences to Queensland,” he says. 

RELATED: More than just beaches and rainforests: why Queensland is the perfect host for evokeAG. 2025 

“AgriFutures evokeAG. 2025 will provide an international platform to demonstrate that Queensland is a prime destination for the development and export of world-leading agtech.”

Lisa Hewitt.

Lisa Hewitt, State General Manager Queensland and Northern Territory (NT), for evokeAG. Platinum Partner, Elders.

Brisbane to serve up five-star experience 

Brisbane Lord Mayor Adrian Schrinner said Brisbane’s lifestyle and business offerings will create an unparalleled experience for guests. 

“The combination of our accessible and connected precincts, transport infrastructure, outstanding venues, accommodation and dining options will leave attendees with a lasting impression of Brisbane as a premier business events destination,” Cr Schrinner says. 

“With this event attracting thousands of people each year, we look forward to local businesses feeling the benefit of the millions invested back into our local economy,” Cr Schrinner continued. 

John Harvey

AgriFutures Australia Managing Director John Harvey.

“Queensland is fast gaining a reputation as the home of an expanding number of innovators who are creating cutting-edge technologies to transform the agricultural landscape. This combined with its breadth of agricultural, forestry and fishery industries make it the perfect place to host the next edition of AgriFutures evokeAG.,” added John. 

We’re looking forward to showcasing the best the state has to offer in February next year.”  

Keen to be involved in evokeAG. 2025? 

  • Keen to determine how you can capitalise on this major event coming to Queensland? Register to join Julia Spicer, Queensland’s Chief Entrepreneur at ‘Team Queensland’ webinar from 2-3pm on Tuesday 14 May 2024. Register here.  
  • Expressions of interest (EOI) to showcase Queensland’s agtech innovation ecosystem, alongside evokeAG. 2025, will open in less than a month in May 2024.  
  • For partnership opportunities please reach out to Clancy Pattinson, Stakeholder Engagement Manager ([email protected]) 
  • Applications for the 2025 evoke Startup Program will open in late 2024. 
  • Early bird tickets will go on sale in May 2025. Please register here to receive event news and receive fresh stories about global leaders, farmers, startups and innovators driving collaborative change. 

Fast facts from evokeAG.  2024 

  • 1,880 delegates from 21 countries 
  • 276 primary producers attended the event 
  • 81 investors 
  • 281 startups/scaleups
  • 89 speakers from ten countries
  • 40 sideline events at and around evokeAG.


  • evokeAG. launched in 2019 and was held in Melbourne, Victoria. Subsequent events were held in Melbourne (2020), Adelaide (2023) and Perth (2024). 
  • evokeAG. 2025 will be held at the Brisbane Convention and Exhibition Centre on 18-19 February 2025. The Welcome Event will kick off proceedings on Monday, 17 February 2025 and a series of sideline events hosted by AgriFutures Australia, and its partners will take place either side of the two-day cornerstone event. 
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