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In February 2024 David Smith and I announced a collaboration aimed at helping producers manage their grazing enterprise to build soil carbon. David is Co-Founder and CEO of Queensland-based Ceres Tag – pioneer of the world's first direct-to-satellite animal monitoring platform. And I am the Founder and MD of AgriProve, Australia’s largest soiltech carbon developer. 
We call it ‘Tags for Tonnes’ – and since launch, early adopters have provided feedback on the insights they’ve gathered, from mustering efficiency and stock theft reporting, to informed grazing rotations for land utilisation.  

The regenerative agriculture movement has the opportunity to flourish and create many positive benefits for people and the planet. However, Mike Lee shares why the current state and structure of the movement is vulnerable to co-opting from less than honest actors looking to use it for greenwashing. 

Climate change. Biodiversity loss. Soil degradation. Food security. Regenerative agriculture is tipped to help tackle them all.
The once fringe movement is going mainstream, as global capital is mobilised into this nature-positive approach to supply chain sustainability. But regen’s ‘hype moment’ might actually be limiting adoption amongst those who stand to benefit most – food producers.
Here, Central Queensland beef producer, and grazing management and business coach, Jess Bidgood, cuts through the noise, sharing valuable insights from her decade-long grazing journey. The key: just start.

With the right intellectual property (IP) strategy, your smart new ideas and innovations in the agritech space can become powerful tools for growth, profitability, and industry leadership. Chris Bird, Principal, FPA Patent Attorneys shares the key steps to spotting your next big agritech breakthrough and starting the journey of turning it into an asset for your business.