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Turning data into better decision-making

There’s a wealth of innovative technology at a farmer’s fingertips, and plenty more on the way. But how do farmers make sense of all the data available generated from this technology and choose the right tools to run their businesses? What is holding farmers back from taking up this new technology and what does industry or government need to do to assist?

Insights
29 Mar 2023

Pairtree Pipes launched to streamline data flow

Pairtree Intelligence co-founder Hamish Munro is fast running out of voice as he responds to an avalanche of interest from the global launch of agtech innovation, Pairtree Pipes, at the evokeAG. event in Adelaide last month.

News
14 Mar 2023

Why on-farm sustainability measurement is worth the effort

Farmers are increasingly expected to share sustainability metrics with their supply chain, customers, consumers and others, and acquiring those metrics can be complicated and expensive. A panel discussion presented by evokeAG. 2023 Silver Partner CommBank, concluded that measurement is not only vital, but can deliver great opportunity on and off farm.

Insights
13 Mar 2023

M.J. Bale and Sea Forest Create World-first Carbon Neutral Wool

A quick disclosure — I love M.J. Bale suits. I was married in one, and most items in my wardrobe that aren’t workwear bear its label. The popularity of the Australian menswear brand shouldn't mean that it needs to worry about things like ethical clothing or sustainability, which have become selling points with consumers. It speaks to the morality of the clothier that it does. After becoming Australia’s first carbon-neutral fashion brand in 2021, the tailors to farmers, footballers and the top end of town have partnered with Sea Forest, an environmental technology company based in Tasmania, to further decarbonise their business by attacking the gassiest part – the sheep that produce the wool.

Insights
6 Mar 2023

Collaboration the key to overcoming agtech adoption barrier on-farm

Developing innovative solutions and technology to make agriculture easier, more profitable, or sustainable is one thing, but getting farmers to use it is often a challenge. A new initiative by Farmers2Founders (F2F), is focused on breaking down the critical barriers to agtech adoption by putting the farmer first, building connections and removing some of the risk.

Insights
19 Feb 2023

Data-driven decisions: artificial intelligence paves the way for accurate crop yield estimates for berry and grape growers

In a digital and data-heavy world, producers can find it difficult to isolate meaningful information and translate it into profitable decision-making. It’s a challenge that Co-Founder and CEO of Bitwise Agronomy Fiona Turner, experienced at her own vineyard, ‘Jinglers Creek’ in Tasmania and something she set about to change. Using expertise in technology development and artificial intelligence (AI), Fiona helps growers capture data that accurately estimates horticultural crop yield, enabling better management.

Insights
6 Feb 2023

Solving agrifood labour challenges with Genevieve Griffin-George

In this Food Futurists x evokeAG. collaboration podcast, Andy Lowe speaks with Genevieve Griffin-George, a former evokeAG. Future Young Leader and Founder of PICMI, a digital recruiting platform that helps speed up the process of hiring seasonal workers and takes the stress away from growers in managing the HR process.

Insights
2 Nov 2022
growAG image man in field with drone

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