Farm

Pairtree Intelligence co-founder Hamish Munro is fast running out of voice as he responds to an avalanche of interest from the global launch of agtech innovation, Pairtree Pipes, at the evoke^AG. event in Adelaide last month.

Farmers are increasingly expected to share sustainability metrics with their supply chain, customers, consumers and others, and acquiring those metrics can be complicated and expensive. A panel discussion presented by evoke^AG. 2023 Silver Partner CommBank, concluded that measurement is not only vital, but can deliver great opportunity on and off farm.

A quick disclosure — I love M.J. Bale suits. I was married in one, and most items in my wardrobe that aren’t workwear bear its label. The popularity of the Australian menswear brand shouldn't mean that it needs to worry about things like ethical clothing or sustainability, which have become selling points with consumers. It speaks to the morality of the clothier that it does. After becoming Australia’s first carbon-neutral fashion brand in 2021, the tailors to farmers, footballers and the top end of town have partnered with Sea Forest, an environmental technology company based in Tasmania, to further decarbonise their business by attacking the gassiest part – the sheep that produce the wool.

For a second consecutive day 1,600, innovators, investors, researchers, founders and producers flocked to the Adelaide Convention Centre for AgriFutures evoke^AG. 2023 – the Asia Pacific’s premier agrifood tech event.

Developing innovative solutions and technology to make agriculture easier, more profitable, or sustainable is one thing, but getting farmers to use it is often a challenge. A new initiative by Farmers2Founders (F2F), is focused on breaking down the critical barriers to agtech adoption by putting the farmer first, building connections and removing some of the risk.

Grain production is a global game with those embracing efficiencies and technologies having the edge. Not only is now the time to catch up to the rest of the world when it comes to AgTech, it’s an opportunity for Australian grain growers to move markedly ahead.