Leading entrepreneurs will share personal and business experiences at AgriFutures evoke^AG. 2024, as well as the successes – and the challenges – they’ve seen firsthand with the convergence of cultural Intellectual Property and western innovation.

In early-2023 CropX Technologies, a global developer of agronomic farm management solutions, had only a small number of remote employees in Australia. Now it has quadrupled in size and established an office location thanks to its recent acquisition of Green Brain, a prominent digital irrigation management solutions provider based in Adelaide, South Australia.

Things couldn’t get much warmer in the Southern Hemisphere and that can only mean one thing – AgriFutures evoke^AG. 2024 is firing up for the fourth year. Are you heading west in less than two weeks? We’ve put together a list of must-dos to help you squeeze every drop out of evoke^AG. 2024.

One’s a household name in agriculture and brings 185 years of experience to the table. The other boasts a deep-seated knowledge of soil health and is a leading consultant and provider of precision farming services in Australia. An ongoing partnership between Elders and Precision Agriculture Pty Ltd is helping farmers across Australia achieve their goals of improved nutrient use and more sustainable production.

For 137-year-old Brownes Dairy, the secret to long term success is keeping it fresh. And being obsessed – in a good way – with what their customers want.

Former Australian Cropping Farmer of the Year and evoke^AG. 2024 panellist, Brad Jones champions farming at the intersection of economics and ethos. He shares the ethos that underpins Bungulla Farm and how he's utilising agtech to push down his cost curve, while driving a profitable, sustainable future.

Carbon Sync, is on a mission to redefine agriculture in Western Australia. Founder and CEO Louise Edmonds explains why flexible, adaptable soil carbon projects are the way of the future – de-risking not just farm businesses, but farming itself.

Dyson doesn’t usually spring to mind when you think of agriculture. With its argument starting flatpacks, Ikea doesn’t either. And Justin Timberlake? Didn’t see that coming. Yet some of the most recognised names in business and entertainment have invested in agriculture, either for personal passion, environmental causes, profit – or all three. Meet nine brands, celebrities and businesses you wouldn't expect to have ventures in agriculture but do.

Eitan Dan tells us he’s a Gemini – and that means he loves change. Whether it’s a new career, a move halfway across the world, or a pivot in direction for farming technology. Eitan is the Managing Director of CropX New Zealand and has previously led mega projects in intelligence and for homeland security, as well as serving as a Lieutenant Colonel of Israel Defence Forces. He shares the highs for CropX since they exhibited in Startup Alley at AgriFutures evoke^AG. 2023, his thoughts ahead of appearing in the new Scaleup Station at evoke^AG. 2024, and why the little things matter – like farmers and their big fingers.

2023 was a very challenging year for the startup world. Across the board, the number of deals, speed of investment, valuations, and totals invested all saw a downturn. Uncertainty ran high. Conservatism pervaded. It was tough for investors and startups alike. Here Sarah Nolet, Managing Partner, Tenacious Ventures and speaker at evoke^AG. 2024 explores what startups need to scale in 2024, the paths to returns, and what the influx of international investors means for agrifood tech in Australia.

Will you be exhibiting, pitching or attending any agritech conferences in 2024? The upcoming calendar provides many opportunities to explore – but there’s one event that’s highlighted, booked and blocked out in my calendar.

Western Australia is fast cementing itself as the launching pad of trailblazing “agripreneurs” - innovators spearheading state of the art technology redefining the agricultural landscape.

With a showstopping flowerhead worthy of a wedding bouquet, sweet lupin cuts a fine figure across Western Australia’s wheatbelt. Despite its enviable protein content, lupin is still mostly consigned to stockfeed. Now, with the help of both CSIRO and Curtin University, WA-based regen food and ag company, Wide Open Agriculture, is on a mission to unlock the food potential of Australia’s biggest plant protein crop.

For the first time, AgriFutures evoke^AG. has selected 10 scaleup businesses* to exhibit in the new Scaleup Station. We catch up with the founders of Whole., Agronomeye, and SwarmFarm Robotics, three of the companies selected, to get their thoughts on growth, evolution, and the one piece of advice they all share in common.

You're in Perth for evoke^AG. 2024 so why not make the most of your time in Western Australia and explore what it has to offer. It’d be rude not to really. And there’s no better way to fill your calendar than with recommendations from a local.

At the intersection of innovation, sustainability and economic growth – agtech can help underpin the future of Australia’s food and fibre industries. But delivering this exceptional edge means on-farm adoption. A new report by evoke^AG. 2024 partner, RSM Australia, recommends greater cooperation to increase awareness and education about innovative solutions. The RSM report unpicks the challenges and opportunities for the Australian agtech sector with insight from leading technology businesses.